In partnership with SalesFuel this year, BIA is conducting a monthly Local Digital Event Series covering key verticals of interest to advertisers and marketers. In this episode of Leading Local Insights, we offer an excerpt from the March webinar covering Road Trips. It features Celine Matthiessen, VP of Insights and Analysis, who examines traditional and digital ad spend around verticals (i.e., hotels and motels, museums, historical sites, gambling facilities, and motor vehicle dealers) that will be spending dollars to lure people back on the road this year.
Want to know more about our upcoming Local Digital Event Series? Find the full line up here: https://bit.ly/2021DigitalSeries.