Listen to BIA’s Chief Economist and SVP, Mark Fratrik, explain how legal Online Gambling in several U.S. states is presenting a new opportunity for local ad revenue.
In this episode, Mark explains BIA's new coverage and analysis of the Online Gambling vertical. He discusses the opportunity it presents to local sellers and the anticipated ad spend across different media. The vertical will become part of the local media marketplace that BIA will continue to track and estimate.