Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Online Gambling Presents a New Billion in Local Revenue Opportunity
April 27, 2021
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BIA Advisory Services
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Episode 7
Listen to BIA’s Chief Economist and SVP, Mark Fratrik, explain how legal Online Gambling in several U.S. states is presenting a new opportunity for local ad revenue.
In this episode, Mark explains BIA's new coverage and analysis of the Online Gambling vertical. He discusses the opportunity it presents to local sellers and the anticipated ad spend across different media. The vertical will become part of the local media marketplace that BIA will continue to track and estimate.