Leading Local Insights

Building Rate Cards for the Pandemic

May 11, 2021 BIA Advisory Services Episode 9
Leading Local Insights
Building Rate Cards for the Pandemic
Chapters
Leading Local Insights
Building Rate Cards for the Pandemic
May 11, 2021 Episode 9
BIA Advisory Services

This Podcast features an interview between BIA's Managing Director, Rick Ducey, and Revenue Analytics Director of Media Vertical, Emilee Bond. In it they explore how media companies should adjust their pricing policies and build rate cards to reflect the current state of the advertising business as the economy shifts and clients start coming back into advertising post pandemic.

Show Notes

This Podcast features an interview between BIA's Managing Director, Rick Ducey, and Revenue Analytics Director of Media Vertical, Emilee Bond. In it they explore how media companies should adjust their pricing policies and build rate cards to reflect the current state of the advertising business as the economy shifts and clients start coming back into advertising post pandemic.