In this episode, BIA's Managing Director and Interview Expert, Rick Ducey, chats with the President and Founder of Social News Desk, Kim Wilson. Social media can help broadcasters achieve audience development and revenue growth goals for their digital news if done correctly. The problem is most broadcasters have not developed a core set of best practices to get the most out of social channels. Listen now for Wilson's recommendations for broadcast news operations to more fully monetize this premium content.