Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Radio Moves on from Pandemic with a Focus on Digital
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BIA Advisory Services
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Episode 11
In this podcast, BIA’s chief economist and SVP, Mark Fratrik, Ph.D., discusses the company’s latest forecast outlook for the Radio industry. Mark looks back at 2020 to assess the effect of the pandemic on advertising revenue. Then he looks at the state of the industry right now and what the industry can expect for the rest of the year to show where there are upticks in ad spending. He also explains why digital/online is a very bright spot for local radio.