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Leading Local Insights

Radio Moves on from Pandemic with a Focus on Digital

May 25, 2021 BIA Advisory Services Episode 11
Leading Local Insights
Radio Moves on from Pandemic with a Focus on Digital
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Leading Local Insights
Radio Moves on from Pandemic with a Focus on Digital
May 25, 2021 Episode 11
BIA Advisory Services

In this podcast, BIA’s chief economist and SVP, Mark Fratrik, Ph.D., discusses the company’s latest forecast outlook for the Radio industry. Mark looks back at 2020 to assess the effect of the pandemic on advertising revenue. Then he looks at the state of the industry right now and what the industry can expect for the rest of the year to show where there are upticks in ad spending. He also explains why digital/online is a very bright spot for local radio.

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Show Notes

In this podcast, BIA’s chief economist and SVP, Mark Fratrik, Ph.D., discusses the company’s latest forecast outlook for the Radio industry. Mark looks back at 2020 to assess the effect of the pandemic on advertising revenue. Then he looks at the state of the industry right now and what the industry can expect for the rest of the year to show where there are upticks in ad spending. He also explains why digital/online is a very bright spot for local radio.