Leading Local Insights

Cookies, Privacy, and the Future of Data

June 01, 2021 BIA Advisory Services Episode 12
Leading Local Insights
Cookies, Privacy, and the Future of Data
Show Notes

With changes in data and privacy laws along with policy changes in Google’s support for 3rd party cookies and Apple’s ID for Advertisers, marketers are facing a heavy lift to help clients navigate data, technology, and marketing outcomes. In this podcast, BIA’s Rick Ducey speaks with Brock Berry, President and Founder of AdCellerant, a digital marketing services firm. Brock explains how agencies like AdCellerant are being asked about identity graphs, audience targeting and the new age of privacy. Brock also offers his best advice on how marketers are dealing with privacy and the future of data.