The NAB commissioned BIA to estimate the revenue local broadcasters are losing when their news and other local content appears in Google Search and Facebook News Feeds. Local broadcast news is highly consumed, trusted and valued information. Yet it is costly to produce, and its consumption (and the ad dollars that support it) is shifting to technology platforms where broadcasters cannot fully recoup their investment.
In this podcast, BIA’s Rick Ducey and Mark Fratrik explain their findings from their expansive discussions with top executives at local radio and TV and share BIA’s revenue estimate of what broadcasters are losing annually. It’s a big number. Listen now.