Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Consumer Media Consumption’s Effect on Advertising Expectations
•
BIA Advisory Services
•
Episode 15
In July, BIA released a new advertising forecast for 16 media and 95 business categories. The updated forecast for 2021 takes into consideration the improving economy and the changing trends in how consumers are consuming media that accelerated during the pandemic.
In this podcast, BIA’s Chief Economist and SVP, Mark Fratrik explains the different impacts on ad revenue expectations for different media like direct mail and television and what he sees as potential growth opportunities for the rest of the year.