Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
OTT Forecast – Midyear Update
July 14, 2021
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BIA Advisory Services
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Episode 16
In this podcast, BIA’s Managing Director previews the updated OTT forecast along with the company’s OTT webinar on July 28, 2021. Gathering a diverse panel of experts, the webinar will focus on key OTT issues including addressability, reach extension, frequency capping, de-duplication, and campaign attribution. Listen now to get a sneak peek into the OTT update.