Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Local Selling Insights from a Fashion Buying Expert
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BIA Advisory Services
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Episode 18
In this podcast, BIA’s VP of Insights & Analytics, Celine M, talks with fashion expert and buyer, Tania Sterl, Founder, Sterl on Style, Personal Stylist, Fashion Expert, Speaker, Published CoAuthor. Tania’s expertise of buying both from retail and online fashion houses gives her a unique purview of what clothing and shoe retailers are thinking right now, what types of advertising they want to do and what pain points they need local media sellers to help them solve.
Listen to the podcast now as Celine asks key questions that will give local media sellers an inside tract on how to approach potential retail clients and how to extend advertising and value to current retails clients.