Healthcare advertising took a nosedive in 2020 due to the constraints across the industry during the pandemic. BIA believes the ad spend in 2021 will definitely be better but still somewhat strained as the pandemic continues to put strains on hospitals, physicians, dentists and more in this vertical.
In this podcast, BIA’s Suzanne Ackley, Senior Research Analyst, examines how ad dollars are spend across the Healthcare vertical and explains the split between traditional and digital media. She also shares 2 key strategies for local media sellers selling into or expanding sales opportunities in this vertical.