A worldwide shortage of semiconductor chips has brought auto car production to a virtual halt. Pile on supply disruptions and increased consumer demand for cars, and there’s genuine concern about the unusual challenges the automotive industry is facing and the effect on local sales.
To examine how the current market situation is affecting Automotive ad sales, BIA’s Suzanne Ackley, Senior Research Analyst, discusses important takeaways from BIA’s latest automotive ad revenue forecast for 2021 in a podcast series.
This first podcast covers which auto businesses (sub-verticals) are spending significant ad dollars this year and offers key strategies to identify the best opportunities right now in this vertical.
Then, stay tuned for a second podcast discussion on automotive where Suzanne looks at the top advertising channels for this industry.