Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Auto Part II: Top Ad Channels for Automotive Sub-Verticals in 2021
•
BIA Advisory Services
•
Episode 21
BIA recently updated its auto advertising estimates to examine how issues like a shortage of semiconductor chips, supply disruptions and increased consumer demand for new cars are affecting the automotive industry.
In this second automotive podcast on Automotive, BIA’s Suzanne Ackley, Senior Research Analyst, examines the top advertising channels for automotive businesses. Of the 17 different media channels that BIA covers, Suzanne will reveal the 9 that will increase their spending in 2021.
Suzanne also discusses how Google My Business profile is a game-changer for the paid search space as it relates to automotive, and she provides an significant local selling tip.