BIA recently updated its auto advertising estimates to examine how issues like a shortage of semiconductor chips, supply disruptions and increased consumer demand for new cars are affecting the automotive industry.
In this second automotive podcast on Automotive, BIA’s Suzanne Ackley, Senior Research Analyst, examines the top advertising channels for automotive businesses. Of the 17 different media channels that BIA covers, Suzanne will reveal the 9 that will increase their spending in 2021.
Suzanne also discusses how Google My Business profile is a game-changer for the paid search space as it relates to automotive, and she provides an significant local selling tip.