In this week’s episode of Leading Local Insights, BIA’s Chief Economist and SVP Mark Fratrik discusses the company’s new 2022 U.S. Local Ad Forecast. Mark examines a few of the reasons why BIA is increasing its total advertising estimates by nearly $4 billion dollars for next year.
Mark discusses how national and local retailers, the automotive industry and a significant political season will drive a lot of local ad spending. Listen to the podcast for more insights and details on BIA’s latest estimates for 2022.