In this week’s episode of Leading Local Insights, BIA’s Chief Economist and SVP Mark Fratrik discusses the company’s new 2022 U.S. Local Ad Forecast. Mark examines a few of the reasons why BIA is increasing its total advertising estimates by nearly $4 billion dollars for next year.
Mark discusses how national and local retailers, the automotive industry and a significant political season will drive a lot of local ad spending. Listen to the podcast for more insights and details on BIA’s latest estimates for 2022.
In this week’s episode of Leading Local Insights, BIA’s Chief Economist and SVP Mark Fratrik discusses the company’s new 2022 U.S. Local Ad Forecast. Mark examines a few of the reasons why BIA is increasing its total advertising estimates by nearly $4 billion dollars for next year.
Mark discusses how national and local retailers, the automotive industry and a significant political season will drive a lot of local ad spending. Listen to the podcast for more insights and details on BIA’s latest estimates for 2022.