One of the fastest growing local ad platforms is premium video programming delivered Over-The-Top (OTT). National networks and local TV groups have developed direct-to-consumer OTT services that are ad-supported and have enjoyed successful growth since the start of the pandemic.
According to BIA’s estimates, the local OTT ad market is over a billion dollars already and fast growing. However, it is a complicated ecosystem particularly for local businesses to navigate.
In this podcast, BIA’s Managing Director, Rick Ducey, talks with Brian Hunt who is the Head of CompulseOTT and Sinclair OTT/CTV. They discuss how to navigate the OTT opportunity and solutions that are simplifying how to successfully target local viewers in OTT.