Leading Local Insights

The Rise of Audio in the Local Ad Market

November 03, 2021 BIA Advisory Services Episode 27
The Rise of Audio in the Local Ad Market
Leading Local Insights
More Info
Leading Local Insights
The Rise of Audio in the Local Ad Market
Nov 03, 2021 Episode 27
BIA Advisory Services

BIA has been documenting the shift to digital ad spending yet local radio continues to show strength in the market as radio groups add podcasting, streaming and other digital solutions to their mix of services. 

Audio, in its various forms, has become cool in today’s market with marketers and agencies showing greater interest in integrated audio platform activations. In this episode, Rick Ducey, BIA’s Managing Director, explores audio first marketing strategies, audio amplification, engaged impressions and the future of the audio audience with Idil Cakim, Senior Vice President, Research and Insights, Audacy.

Show Notes

BIA has been documenting the shift to digital ad spending yet local radio continues to show strength in the market as radio groups add podcasting, streaming and other digital solutions to their mix of services. 

Audio, in its various forms, has become cool in today’s market with marketers and agencies showing greater interest in integrated audio platform activations. In this episode, Rick Ducey, BIA’s Managing Director, explores audio first marketing strategies, audio amplification, engaged impressions and the future of the audio audience with Idil Cakim, Senior Vice President, Research and Insights, Audacy.