The local video market has been upended by pandemic-induced consumer media changes. There’s a shift toward impressions-based trading, IP device-based measurement, and data science evolutions for targeting and attribution. In turn, there are significant paradigm shifts in building, targeting, and activating consumer segments and attributing campaign performance. In this podcast Rick Ducey and Mitch Oscar share thoughts and take-aways from a recent BIA webinar they co-hosted on these topics with a leading panel of industry executives.