BIA’s Expectations for Local Advertising 2022: December Update

For a moment this summer, the world started to return to normal and then Delta hit fast and hard impacting travel and all types of activities and now Omicron is surging. On top of Covid issues, major supply chain issues continue, and labor force issues are being felt throughout local, impacting many businesses including restaurants and the hospitality industry. On a bright note, political is anticipated to very large next year and other bright spots are surfacing that will affect ad revenue across the country for all media channels.

In this podcast, BIA’s CEO, Tom Buono, discusses BIA’s December update to its 2022 U.S. Local Ad Forecast. He explains the economic drivers underpinning the estimates and what’s causing shifts in local advertising, most notably for TV, Radio and OTT.