Leading Local Insights

Outlook for Local Television in 2022

BIA Advisory Services Episode 32

Local TV is estimated to generate $23.3B in 2022. Key verticals for this media channel include political, gambling ads, and auto. Plus, the growth of CTV is having a positive effect.

Listen to this podcast to hear BIA’s Rick Ducey and Mark Fratrik share data highlights from BIA’s ad forecast, along with insights and recommendations for local TV.