The Automotive Market has undergone some major disruptions throughout the pandemic. In 2022, with supply chain issues getting ironed out and pent-up demand by consumers, Automotive advertising spending is forecast to increase 39.6%, but still $3 billion behind 2019 spending.
Listen to this podcast to hear Mark Dugan, a consultant for BIA, share insights on Automotive advertising spend in the key media channels and tips for media sellers to increase their revenue in the Automotive vertical.