Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Expectations for Automotive in 2022
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BIA Advisory Services
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Episode 33
The Automotive Market has undergone some major disruptions throughout the pandemic. In 2022, with supply chain issues getting ironed out and pent-up demand by consumers, Automotive advertising spending is forecast to increase 39.6%, but still $3 billion behind 2019 spending.
Listen to this podcast to hear Mark Dugan, a consultant for BIA, share insights on Automotive advertising spend in the key media channels and tips for media sellers to increase their revenue in the Automotive vertical.