Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
The Importance of Measuring Attribution for CTV and Linear TV
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BIA Advisory Services
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Episode 49
Attribution is one of the leading topics today yet there’s much to unpack about its implementation, execution, efficacy, and reporting.
In this podcast, BIA’s Nicole Ovadia speaks with Brian Page, Managing Director of Scripps Octane, to level set expectations around attribution by reflecting on key campaign attribution discoveries. They also discuss common misconceptions and objections that advertisers and their agencies often have around attribution, explaining the challenges facing buyers and sellers of TV for both national and local advertising.
As you’ll hear Brian explain, “when it comes to advertising, it's not about the impression, it's about the results, ‘Attribution’.”