Selling More Than a 30-Second Spot: Advertising That Gets Renewed

Turning a QR code into qualified leads, first-party customer data, and advertiser renewals is easier said than done. In this episode, Josh Good, Manager of Marketing & Revenue Enablement at Megaphone TV, joins BIA's Mike Boland to discuss how interactive advertising is helping broadcasters transform traditional 30-second commercials into premium "interactive 30s" that generate measurable engagement and deliver stronger results for advertisers.

Josh explains how interactive formats—including polls, contests, user-generated content, and sweepstakes—can enhance broadcast TV, CTV, and digital campaigns while giving advertisers the first-party data and measurable outcomes they increasingly expect.

Using the HVAC industry as an example, Mike and Josh explore practical campaign ideas, seasonal strategies, and ways broadcasters can create more valuable advertising solutions, strengthen client relationships, and drive higher renewal rates through interactive advertising. 

Transcript

Welcome And The Big Idea

Mike Boland 0:00

Hello, everyone, and welcome to BIA's leading local podcast. I'm your host, Mike Boland, and our guest today is Josh Good, who's manager of marketing and revenue enablement for Megaphone TV. So, Josh, welcome to the program.

Josh Good 0:14

Hey Mike, thanks so much for having me on.

Mike Boland 0:16

Yeah, absolutely. So we actually have a lot to get into. Uh, megaphone TV, for those unfamiliar, is pioneering some interactive ad formats that we'll be getting into. Um, and particularly we're zeroing in today in some of the growing applicability of interactive advertising and megaphone TV's sort of particular flavor of an innovation with some leading local home services categories, some big spenders in local advertising, specifically HVAC. So the goal today really is to uh accept the challenge of making a discussion about heating and air conditioning fun and engaging, right, Josh?

Josh Good 0:55

That's right. That's what we're gonna do.

Mike Boland 0:57

Yep. Okay, so Josh, um lot to get into. But before we do that, um, let's sort of set the stage here with some more context. So tell us more about yourself, your role at Megaphone, and your sort of origin story with the business.

Josh Good 1:11

Yeah, so I've been in broadcasting for 20-something years, came up on the news and content side of it, and kind of rose from there, reporter, anchor, news director, and then made that pivot over to the sales side of things with a general manager role in radio, um, and ended up here at Megaphone. And how that kind of happened is I had worked with Megaphone. Uh, they were a vendor of mine when I was news director in Roanoke,

Josh Good’s Broadcasting Journey

Josh Good 1:39

Virginia, and uh it kind of came full circle. Uh, came to Megaphone and now helping uh local salespeople uh generate more revenue using interactive advertising.

Mike Boland 1:50

Nice. And the one thing that sticks out there to me is that we're both recovering journalists, uh me, me in print, you with you with uh broadcast. But uh so um same thing, stage setting, context. Tell us a little bit more uh about megaphone. Um, you know, the the we we talk, I've mentioned briefly interactive ads. What are your things you're doing there? What is it? Who is it for? What what's what's sort of the pitch there?

Josh Good 2:19

Yeah, so megaphone TV, we are on a mission to help local broadcasters grow revenue, increase rates, and keep those those advertisers around for a long time. We want by the end of the campaign for you to be set up perfectly to have that conversation with the advertiser and start talking about renewals. And how we

What Megaphone TV Builds For Stations

Josh Good 2:39

do that is it can be in content time, it can be in commercial time, it could be digital only, but that's through things like question of the day, user-generated content sponsorships, um, polls, trivia, all of that kind of bundled up. And then we take that and help you sell it. We're with you from the beginning until the reports at the very end. So again, we know that TV stations and broadcasters as a whole are doing so much more with so much less these days, and that's where megaphone and specifically our ad growth services team, that's where they come into play.

Mike Boland 3:16

Yeah. So that's interesting. So, so like backing up a bit, you go to go to market through your channel partners, who, as you mentioned, are sort of media companies. So they help you sort of scale and sell into the fragmented local market. But more importantly, I like the way you framed it in that you're really sort of helping them enhance and entice their bundles, right? And in there, that's always sort of the common value exchange and value proposition for you know, sort of ad tech players and media resellers. But I think it's it's interesting. You you do a lot more for your channel, such as educate them on selling into key verticals and how to best use your interactive formats as like icing on the cake of their sort of sales bundle. So tell us more about that relationship in terms of your empowering them more to sort of, you know, increase their close rates and just other things that they're going for.

Josh Good 4:10

Yeah, we work with local broadcasters all around the globe, and what we do is we help them formulate from the pitch to execution. So we'll meet one-on-one with whether it be a sales team, a sales manager, or an individual AE. We will start there talking about the client, their goals, and what this campaign really needs to look like. From there, our ad growth team will put together a fully custom pitch deck for the station to then take to their client and pitch this interactive advertising element. Like I said, whether it's question of the day or a user-generated content campaign or an interactive commercial, and we are able to help them bundle and find what is going to work best. You know, um it could have a contest or a sweepstakes included. It doesn't have to. We handle all of that on the back end. So once the AE or the sales manager reaches back out and says, hey, this deal has closed, now we go into setting it up and we take care of all of the back end for the stations as well. So we're helping them formulate the pitch and also helping create it and sending the station the embed code that goes on their website.

Mike Boland 5:20

Yeah, so that's that's a question too. So thank you for clarifying that. Like the fulfillment, you're doing a lot of the fulfillment. So that's that's absolutely an attractive proposition for a lot of those um, those media partners. So let's talk about sort of how it looks. What does the experience look like from the perspective of like the business? I mean, is there a range of options if they want to have some control? Like you're doing a lot of the fulfillment, but what are they seeing on their end in terms of their, you know, analytics, return on ad spend, or creative or any of that type of stuff?

How Interactive Ads Capture Real Leads

Josh Good 5:55

Yeah, so what we do is we work really closely with the the TV stations. They're fully in control of um of pricing that. There is no RevShare, anything like that. Um, we are a subscription service, so we are here for you to come and use as a resource as the broadcaster. Um and yeah, megaphone is is intended for us to be a bundle within what you're already doing to enhance it and now charge a premium because you're getting people in, let's say, an interactive commercial, right? So you've taken a normal 30-second spot and you've now made it an interactive commercial where you've got a QR code on the screen and it can be asking any sort of question or poll or trivia, um, and scan the QR code where the user then goes and engages and they see the client's inline offer, a pop-up offer after they vote, and then a click through to the client's website. If it's user-generated content or if it is a contest or sweepstakes, that's where the true, true value is. Because what our clients want these days as you're talking to business owners, is they want that data. They want names, email, phone numbers, things like that. And so through having users upload um pictures, videos, or enter into a contest or sweepstakes, we always include an opt-in for more information from the client. So we're able to provide at the end of the campaign not just the normal reporting that you would see, but also that PII that is very important and very valuable to these businesses.

Mike Boland 7:37

Yeah, and getting that information, um, you know, the PIA data, the stuff, valuable inputs for one's CRM system, is always very difficult to do. And it seems like you've sort of created this vessel that is fun, it's interactive, and people feel sort of incentivized to share that information because it's an interactive, like you said, it's a poll, it's a sweepstakes, it's a clear value exchange for the user. It's not just some sort of like blind give me your data, which always seems to be the case. So like it's it it's it's great. I mean, it's a very clever way to get that high value data for the business. And it's it's no surprise that the you know, your media company partners, the broadcasters, love you because they are indeed enticing that bundle because their customer, the the businesses that are buying these bundles, love the fact that they're getting that data. They're not just getting awareness, they're not just getting analytics, but they're also getting data for their CRM systems that then helps them target better in their sort of subsequent campaigns. Is that is that a fair way to look at it? It just seems like it's a sort of sequence of of value.

Josh Good 8:47

Yeah, I think so. I think it's a really fair way to put it. And you know, it can it can be, it doesn't have to be we're giving away a free car, right? Like people will scan the QR code and give you their data for a hundred dollar visa gift card. Like that is that is where you can start at. So it doesn't have to be a really high-ticket item for people to scan and engage and have fun with it, um, especially if the questions that you're asking are engaging and it is going to um it's gonna generate that kind of uh the brand awareness. It kind of bundles it all together. And, you know, we've talked a lot about in-commercial time sponsorships, but there's also in-show sponsorships for newscasts, lifestyle shows, things like that, from pet of the day, um, what popular campaign we're working on with a lot of stations on right now is back to school photos. People want to show off pictures of their kids. And as the former newsie and me, I like to say that people want to see pictures of their kids on TV when they've not committed a crime. So it's a great way for people to do that. And they're gonna go back day after day and upload pictures, and then they're gonna watch your show. So it's also helping with that. We've seen many partners that will park contests at the bottom of the hour so that they're getting you to stick around. Hey, coming up at the bottom of the hour, we have a chance for you to win a trip or a gift card or whatever, and you've got that advertiser locked in there as well. So that's certainly stuff that we can do in content time. Um, and and and all of these widgets live as an embed code. It's embedded on the station's website. So um it's really user-friendly. We are completely a white label company, so you're able to kind of own the whole process. And going back to our uh pitch decks, we will create a custom pitch deck for for the AEs to take to their clients. And in that, you have a fully working demo with a working QR code in the client's branding. So your client doesn't have to imagine what this is gonna look like. You walk in with a fully formed campaign. Yeah, and I I really love it when we have AEs that are in that are pitching these campaigns, and the client starts saying, Well, could we move this here and could we do this and that? Absolutely we can, and congratulations on the sale because you've if we've got a client who is is asking about the creative direction for graphics and stuff, um, you've already closed the deal. So congratulations.

Mike Boland 11:24

Yeah, that's a good sign. Right. So um let's talk about the the sort of the KPIs and the advantages of these sort of interactive formats. So there's clearly a lot of advantages for like the the sales teams, as we just went over, right? Your your partners, your your broadcast partners in selling it. It's really serving them, their clients, the advertisers, and the the selling points. We just talked about one and that they're getting lots of great data. But what about the sort of the sheer performance of the this format? We're gonna

Performance Benchmarks And Where It Runs

Mike Boland 11:58

get into some examples again in some home services and just some sort of campaign sort of metrics and things like that. But but at a higher level, do you have any sort of metrics to point to for the format as a whole in terms of like, you know, outperforming traditional benchmarks in sort of display advertising or anything like that? Like, what are we talking about here in terms of the engagement of what you're doing?

Josh Good 12:22

Yeah, we see higher than I would say the industry average for a click-through to the client's website. Um, but there are so many variables that go into that. You know, what are the station's ratings? What does that look like? There's so many variables of how many eyeballs are on the commercial. Um, those are that's information that that I typically don't know, but I can tell you that of the people that end up on the landing page, um, we are above the industry average of click-throughs to the client's website, which is the goal, right? We want people engaging with the content, clicking through to the client's website, and trying to kind of cheat code that seven touch points that somebody needs before they make a purchase.

Mike Boland 13:04

Yeah. And it's probably already clear from our discussion so far, but let's take a step back and sort of visualize this for our audience. The the types of places they may see these ads. Like this could be sort of CTV spots where it's QR code calls to action. It could be online interactive where you're sort of clicking on an online poll. What are what are some of the ways that it's where where are they going to see these? I guess is the question.

Josh Good 13:29

You can put it anywhere and everywhere. Um, at the end of the day, you have a URL that has some sort of engagement or just a scan to enter for a contest or sweepstakes. Um, so you just have a URL. So you can put that anywhere. You can put the piece of video anywhere you have video. You could put a banner ad and it clicks through to this interactive experience. Um, so there's a lot of flexibility with it. And something I like to remind people of is don't think of megaphone as something else to sell. Megaphone folds in perfectly with what you're already doing. It enhances it and it um and it generates more revenue and you can increase rates that way.

Mike Boland 14:12

Yeah, it does seem highly adaptable to just a media bundle, a media mix, no matter what you're doing. It seems like this sort of just like drives either other pieces of that media mix or sits alongside them in in terms of just an overall um, you know, overall higher engagement. Um, so that that makes a lot of sense. Now, speaking of versatility uh and applicability, um, let's go into some of the parts I keep teasing, which is that like there are certain sort of vertical domain expertise you've developed in a lot of these high-value sort of local business verticals. Um, and one we're gonna focus on today, as I mentioned, is HVAC. But before going there, tell us about how you sort of divide up the world in terms of verticals because it's highly applicable. I mean, we're talking about HVAC today, but you're just just to be clear for our audience, you know, you guys can do everything from restaurants to roofers.

Best-Fit Vertical Categories And Goals

Mike Boland 15:05

Um, some of these ad units may be more applicable to certain types of businesses than others. But tell us about how you sort of look at the addressable market.

Josh Good 15:14

Yeah, and it's everybody that AEs in broadcast facilities across the country are already pitching to. Um, some of the most um, I would say, really high on the list of being good fits for interactive sponsorships and advertising are gonna be live events and venues. We see a lot of that in interactive commercials. Giving away a pair of concert tickets. Well, if you have this favorite artist and you have a favorite song, you're a pretty good fit to click through and buy tickets. So it's a really good way to engage people. You've got an artist coming into town, scan the QR code, tell us who what what song is your favorite from this artist out of these four. And if you have scanned the QR code and voted, you're a really good contender to go to the concert. So then you're delivered that pop-up ad to click through and purchase tickets all right there. Um so so that's that's one um one area of that we see a lot of success. Um, another one is through um personal entry attorneys. Um, that's another category that we do really well with. Um and I know I've mentioned click through to the client's website. It doesn't always need to be or have to be a click-through to the client's website. It can be download their app if that's something that the business is really pushing. So those are all things that kind of come out in our consultation calls with these AEs and sales managers of what is the goal of the client? Okay, if it's to get uh a download of an app, well, okay, how are we going to incentivize the viewer and get them engaged? Is it a fun question? Is it a giveaway of some sort? Download the app and get a free coffee, um, or is it both? And those are things that we'll talk about on a case-by-case basis with the AEs and the sales leaders.

Mike Boland 17:03

Yeah, and you mentioned personal injury law. I think the the first like six or seven words of every single personal injury law video ad spot I've ever seen is have you been injured in a, you know, dot dot dot. That seems like it's conducive to a survey.

Josh Good 17:19

It sure is. It sure is. And and we can also share for anybody that opted in to learn more information from the client, we could share with the client how people answered those questions. So if you're asking a question like that or another kind of question in the HVAC realm that we'll talk about here in a little bit, um, you're getting that data of how they answered and their name, email, phone number, and whatever data it is we're we're asking for, as long as they opt in for more information from the client.

Mike Boland 17:52

Yeah, well, that makes sense. So yeah, let's keep uh let's do what we keep teasing, which is jump into HVAC. And um for for the full context of our audience, the reason we sort of chose this topic is it's sort of like almost underrated, not talked about a much uh how high value it is. Um, and it's particularly conducive to all of the things that Josh is talking about. So we thought to stay focused, let's let's pick a vertical and drill down, show rather than tell, in terms of what uh megaphone TV is doing. And and before we do that, Josh, I'll sort of set the stage here with some BIA um sort of forecasting and market sizing data

Why HVAC Is A Perfect Match

Mike Boland 18:27

that sort of at least quantifies the value of what we're about to talk about. So HVAC um in total, local HVAC advertisers in the aggregate will spell about uh excuse me, spend about 2.4 billion this year, and that's up about 23 million year over year. And it continues to be a vertical that's sort of hungry for customer acquisition. And that's I think what makes it pretty opportune for what you're doing. And then, you know, just some more context there, within that ad spend, that 2.4 billion, the the channel breakdown is is mobile is in the lead, unsurprisingly, but but TV is actually up there. Um, HVAC advertisers actually spend more on television than any other home services subvertical, except for home centers, so retail home centers. So it's up there in terms of TV spend. Um, and then the last thing I'll say there is there's a lot of evidence that HVAC, like many other categories, has rising standards around really seeing their return on ad spend. You know, they still value reach and brand awareness, but they're increasingly asking more about attribution and engagement and a lot of that sort of lower funnel measurable outcomes. So, with that sort of backdrop on the category, I guess what I'll ask you first, Josh, is does that align with your experience in in you know dealing directly um with HVAC? Um, what are the questions they're asking, right? Like what are their hopes and dreams and pain points and and how is megaphone TV and all the things we just talked about, like sort of meeting that moment?

Josh Good 20:08

Well, first let me just talk a little bit about the HVAC category. Um with that, I think it's a great way for us to um to talk about megaphone as a whole because it works really well, no matter the market size, and HVAC is a perfect example of that. It doesn't matter if you're in a really small market and you don't have a lot of resources, or if you're in a really large market and you have a ton of resources. Um, that doesn't matter because it works in every market, no matter of market size. And with that, I will say, yeah, we see stations having great success in pitching HVAC customers because they are hungry, they are advertising everywhere, and now you're showing that ROI. I can show you how many people scanned the QR code, entered this contest to win a free tune-up or a hundred dollar visa gift card or whatever it may end up being, but I can show you those numbers. Uh, one of my favorite interactive commercials that that we have uh we've had a partner do is they were asking in that commercial, how old is your HVAC unit? And then gave three or four different options for people to choose from. So at the end of this campaign, the client was receiving this opt-in list with names, email, phone numbers, plus how old the the person's HVAC system is. So they have this full picture to add into their CRM and be able to really go to town, really drill down and know exactly in the cycle where this person's at and what they need to be pitching them. Is it an annual tune up? Um, or are we pitching them that we need to come in and take a look and replace their unit? So those are some of the really great ways that I have seen HVAC perform. On the flip side, Side, it doesn't have to be so one-to-one to the advertiser, and that's something that we're constantly talking with our partners about. Don't be so narrowly focused that it needs to be how old is your HVAC system, right? Like this can be brand awareness. We had a partner um do Dog Days of Summer last summer, sponsored by an HBAC um company, and they were just showing dog photos bumping to commercial breaks, and it had the HBAC company's logo on screen in graphics that, by the way, that we create and we send to the stations. Um, so that is one element of it. Plus, once you go to upload your picture and scan that QR code, you're delivered more ads and then a click through to the client's website. So there are several different elements to a campaign like that. Um, but again, we want to make sure that we are setting our partners up for success in no matter the category, but specifically in HVAC because we know how big those budgets are each and every year. So we want our partners to be able to go in, get more of that share, and really walk away with a win.

Mike Boland 23:11

Yeah, and that really speaks to what you were talking about earlier. I mean, it's it's not just awareness, it's not just customer acquisition, but it's the um acquisition of that customer data. Um, and and as you noted, um, you know, they can use that to their advantage in in targeting sales practices. Or one other thing that comes to mind for me is in your email marketing, you can sort of segment your lists and have you know targeted campaigns towards people that are coming up for their five-year tune-up or whatever the case may be. I mean, that's gold.

Josh Good 23:43

Yeah, it is. And that's what the advertisers want these days. They want something that's trackable, they want something that is they can implement easily and quickly and reach out to these people. They don't want to wait six months to start reaching out to a list. They want to start reaching out this month. So that's kind of where Megaphone comes in to be able to help the stations make this happen easily. We take care of the heavy lifting on the back end. The station takes all the credit, and um, and we help them when it comes renewal time. We want stations selling dozens of these campaigns each and every month and each and every year, and we are here to help them facilitate that and work with them on achieving their goals.

Mike Boland 24:30

Yeah. Now, in terms of like best practices, what are the other types of content or vessels, interactive units that that perform particularly well, like in this, in this vertical and in in HVAC settings? I know you talked about the poll. That seems like a great one. Are there others that you've noticed that that perform pretty well?

Josh Good 24:51

Yeah, and and again, it comes back to what is the client's goals. So we would we would tackle this on an individual basis depending on what the client was trying to achieve. Um, but yeah,

Seasonality Playbooks And Renewal Strategy

Josh Good 25:04

they we have, you know, I'd say dozens of different combinations that we can do, if not more, um, and and really be able to customize it per client. You could have every commercial break in a single stop set be an interactive commercial, and none of them would look alike, um, other than the fact that they all maybe have a QR code on them. So there is a lot of flexibility. There's a lot of different products that we have. Um, we like to focus on campaigns and and what those campaigns can look like. So, yeah, from from polling and trivia to user-generated content to word scramble to the list goes on. Um, but that's that's what we're here for, and that's what our ad growth team does is working with the stations on an individual basis to make sure that we are hitting the mark for them and for their client.

Mike Boland 25:57

Yeah. So HVAC also is one of those vertical sort of like retail that can benefit from seasonality in terms of really organic excuses, for lack of a better term, to be to be reaching out to people. Um, so what have you done there in terms of like, you know, winter's coming up, um, you know, your sort of winterization maintenance of your heating system or or flip side on the summer. Um, you know, it seems like there's a lot of opportunity there for seasonality. What have you done there?

Josh Good 26:27

Yeah, we have seen a lot of partners sell 52-week campaigns, right? And it's not gonna be the same campaign all year long. We can change it on uh whatever frequency the the client would like. Um, and we take care of that on the back end. Um, so all your team has to do is tell us, hey, it's gonna be a user-generated content campaign for the 4th of July, and then we're gonna pivot to back to school, and then we're gonna do pet photos for the rest of the year. So there's a lot of different um options and flexibility that it has. So you can get a 52-week commitment from a client, but each and every month it can be a different interactive element and um and keeps it fresh, keeps it engaging, and you can really start to see um who is loyal to that brand by those opt-ins. How many times have you had this person opt-in? Maybe it's multiple times on multiple different campaigns throughout the year.

Mike Boland 27:27

So are there any sort of specifics in in the HVAC vertical in terms of the KPIs that your partner, the broadcasters, are looking at in terms of retention, in terms of sales rates within their um uh within their regions? Like what's what does success look like for the broadcasters in in these scenarios?

Josh Good 27:52

Yeah, the uh the success I would define as multiple sold campaigns per station um from from different advertisers, but I think from from a station level, that paired with uh renewals, if the renewals are rolling in, that is showing that the proof is in the pudding and it is working. And when we have partners all across the country that that is the that's the method, right? We wrap up one campaign, we pitch them on the next one, and we just kind of keep this thing rolling. Um, so that is our goal as well, to make sure that it is performing well and make sure that we're working closely with our partners to keep an eye on it and um and keep the focus on the renewal, right? Because that is that is the most important thing. The next, the next most important thing is the renewal.

Mike Boland 28:41

Yeah. And you know, as you noted earlier, it's not just the this in a vacuum, but the presence of megaphone TV's innovation within a bundle, you may, you know, get the the entire bundle is renewed because of that presence. Um so so the stakes are much higher than them them just liking, you know, the sort of the um the interaction, the customer interaction, the data, all the stuff we're talking about, the stakes are higher because it can it can sort of elevate the whole bundle in terms of those those KPIs like renewals, right?

Josh Good 29:16

Yeah, and you're taking a normal 30-second commercial, and now you've added a uh premium element on it, so you're charging the client more for a 30-second spot because you've taken a normal 30 and turned it into an interactive 30. And the same thing with in-show sponsorships, and that's something that we're talking to a lot of stations about right now with um with political coming up with the midterms this year. We've got, you know, the like the real likelihood that your commercials are gonna get bumped. So the HVAC company is in jeopardy and your relationship could be in jeopardy as well. Because if you have to bump a lot of their commercials, they're gonna be pretty unhappy with you. Trust me, been there, done that, got the t-shirt. So on the flip side of that, if we can help stations get their really big clients into an in-show sponsorship, whether that's uh dog walking forecast in in weather, where you know, we're accepting user-generated content and showing off people's pet pictures, if that's where for a quarter of the year you put that budget, um, that's a good idea so that we can make sure that we are salvaging those relationships and keeping that inventory safe if it's going to go inside of content time.

Mike Boland 30:32

Yeah, I mean that that goes back to the adaptability theme you talked about earlier, but here it's on a different level. It's adaptable in that it sort of transcends the fact that you can only put it within like a typical spot. You just mentioned a bunch of other places where it can live.

Josh Good 30:46

Yeah, yeah. And and it is it is adaptable. Um, being from the news side, I I know the separation of church and state. So we have partners who are very careful on what we put in show, understandably. So we're here to help them with what they want us, where they want the focus to be. If that's in show sponsorships, great. If that's in commercial time, great. If it's both, fantastic. Let's do it.

Mike Boland 31:12

Yeah, absolutely. So we're sort of winding down on time here, but I want to sort of end on a sort of actionable note, which is that, you know, the the BIA audience um are a lot of the folks that that you work with, a lot of the folks we're talking about in the broadcast world. If any of them are out there thinking, this sounds cool, like what how can I get this? Like what's how do you usually sort of like what's step one uh with sort of new new folks that you work with?

Josh Good 31:43

Yeah, absolutely. Just reach out to us. You can find us at megaphone tv.com,

How To Start And Free Trial

Josh Good 31:47

you can book a demo through our website. Um, and something I don't think that I have mentioned is the interactive pitch decks that we do are closing globally at a 46% rate. That's not us selling broadcasters, that is broadcasters going in with the pitch deck, and almost half of the time they're walking out with the sale. So keep that in mind as well. Um, but you can absolutely reach out to us, megaphone tv.com. You can book a demo there. We'll walk through it. And also, um, we are offering right now a two-month free trial for anybody that wants to sign up. No commitment after that. So you're more than welcome to try megaphone, see what it's all about, see what we do, and see how we're gonna help change your revenue for your station.

Mike Boland 32:32

Yeah. Well, that's a good place to end it. Um, and that's all the time we have. So I want to thank you, Josh, for joining us today.

Josh Good 32:39

Mike, thank you so much. I appreciate it.

Mike Boland 32:42

Yeah, this was fun. And thanks everyone for listening. This has been BIA's leading local podcast. I'm Mike Boland. Please like and subscribe, and we will catch you on the next one.