Leading Local Insights
Get on point analysis of the local media marketplace with BIA’s Leading Local Insights Podcast. Each week, BIA shares its current insights on major topics including OTT, digital, broadcast, print, media ad platforms, advertising revenue estimates, financial valuations and more. Want BIA to cover a particular topic? Email us at podcast@bia.com.
Leading Local Insights
Paradigm Shifts in Local Video Audience Measurement
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BIA Advisory Services
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Episode 28
The local video market has been upended by pandemic-induced consumer media changes. There’s a shift toward impressions-based trading, IP device-based measurement, and data science evolutions for targeting and attribution. In turn, there are significant paradigm shifts in building, targeting, and activating consumer segments and attributing campaign performance. In this podcast Rick Ducey and Mitch Oscar share thoughts and take-aways from a recent BIA webinar they co-hosted on these topics with a leading panel of industry executives.