She's Busy AF

EP 124 | Should Brands Hire Internally or Outsource for Marketing?

January 03, 2024 Lauren Loreto
She's Busy AF
EP 124 | Should Brands Hire Internally or Outsource for Marketing?
Show Notes

Hire internally... or externally? That is the question! In this episode of "She's Busy AF," host Lauren Loreto explores the decision-making process behind whether a brand should hire internally for marketing efforts or outsource to external agencies. She emphasizes the importance of considering the business's growth and scaling phases, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, and collaboration. Lauren discusses when in-house hiring vs. outsourced hiring might be more effective. This episode aims to provide brands with insights to make informed choices that align with their development stage and marketing needs.

SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72a

Find Lauren online:


Timestamps:

  • Growth Phase vs Scaling Phase (00:00:17) 
  • Cost Implications (00:01:25) 
  • Expertise and Specialization (00:02:35) 
  • Flexibility and Agility (00:03:40) 
  • Resource Allocation (00:04:40) 
  • Risk Mitigation (00:05:47) 
  • Scalability (00:06:52) 
  • Collaboration and Integration (00:07:56) 


Topics discussed: brand, hire internally, outsource, marketing, growth phase, scaling phase, considerations, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, collaboration, integration, in-house talent, specialized campaigns, agility, external agencies, resource allocation, scalability, collaboration, communication channels, shared goals, transparency, conflict resolution mechanisms, business goals, objectives