MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
Episodes
176 episodes
Stop #19: Ari Murray on Building Go-To-Millions, Making Media Human Again, and the Power of Personality in Marketing
Every brand story has a turning point—and Ari Murray’s begins with dropping out of law school. From customer service agent to VP of Growth at Sharma Brands, Ari’s career has been a masterclass in turning setbacks into strategy. Now, as the crea...
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55:44
Stop #18 | Out of Home Marketing - Meeting Your Customers Where They Actually Are
Welcome to Season 3 of MAPPED OUT! In this reaction episode, Lauren and Aurrie dive deep into Ashley Chang's guerrilla marketing origin story—specifically, her strategy of posting flyers on downtown light poles. This episode reframes how we thi...
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45:50
Stop #17 | How Ashley Chang Bootstrapped Sundays Into a Million-Dollar Mission
Every big brand starts in the trenches—and Ashley Chang is living proof that grassroots growth still wins. After watching her mom leave a software-engineering career to raise a family, Ashley made it her mission to build a future where no one h...
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50:27
Season 3 Trailer: MAPPED OUT™
We are SOOOOO back!! Aurrie and Lauren sit down for a few mins to share what's to come for Season 3. We are SO EXCITED and cannot wait to share more about who is joining us, very soon. → Visit mappedoutpod.com/newsletter to join our...
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2:27
Stop #16: Season 2 in the Rearview | Goal Check-Ins, Growth Spurts & What's Coming Next
Welcome back to Mapped Out! Lauren and Aurrie are wrapping up Season 2 with a bang—diving into what made this season special, sneaking a peek behind the curtain of what's coming in Season 3, and giving you the mid-year goal check-in you didn't ...
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22:05
Stop #15: The Safety Net Your Client Onboarding is Missing with Sarah Still
Welcome back to Mapped Out! Lauren and Aurrie are diving into the unsexy but absolutely critical world of client onboarding. If you've ever wondered why some businesses are sales machines but can't figure out their churn rate, this episode brea...
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1:04:13
Stop #14: Thinking Bigger Than Mugs & Pens: A Merch Strategy that Turns Swag Into Sales w/ Amanda Hofman
This week Lauren and Aurrie dive deep into the world of branded merchandise strategy with guest expert Amanda Hoffman from Go to Market Studio. This episode breaks down why traditional merch tactics are failing and how to create a strategic app...
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48:45
Stop #13: Why You’re Not Showing Up in AI Search (And How to Fix It) w/ Meg Clarke
Welcome back to MAPPED OUT™! Lauren and Aurrie tackle the AI revolution that's completely reshaping SEO and search behavior. Joined by SEO expert Meg Clarke from Clapping Dog Media, this episode breaks down why traditional SEO tactics are faili...
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45:48
Stop #12: How to Make Money with Your Email List w/ Gabriella Rezex
GET ON OUR FLIGHT DECK EMAIL LIST: https://mappedoutpod.com/newsletterWelcome back to MAPPED OUT! Lauren and Aurrie dive deep into email marketing that actually moves the needle in the middle of the funnel. Joined by email marketing stra...
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59:00
Stop #11: MAPPING OUT LinkedIn Content That Actually Converts with Molly Godfrey
Lauren and Aurrie dive deep into LinkedIn strategy with expert Molly Godfrey, who breaks down her three-posts-per-week framework that's helped over 200 founders build their voice and generate real business on the platform. If LinkedIn has ever ...
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43:37
Stop #10: MAPPING OUT Copy That Sells with Lucy Bedewi
Welcome to another episode of Season 2 of MAPPED OUT! Lauren and Aurrie dive deep into the art and science of sales copy with messaging strategist Lucy Bedewi of My Write Hand Woman. If you've ever struggled with writing copy that converts or w...
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44:54
Stop #9: MAPPING OUT Your Paid Ads Strategy with David Nipps
Welcome to Season 2 of MAPPED OUT! Lauren and Aurrie are kicking things off with a new format and a deep dive into paid advertising with guest expert David Nipps of NIPPS Media. If you've ever felt overwhelmed by the idea of running paid ads or...
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40:12
The Flight Deck #8 | What's to come for Season 2 [Don't miss this!]
In this week's Flight Deck, we're sharing some of the love we received from season 1, talking about our favorite moments, and giving you a huge sneak peek into what's to come for season 2. GET ON OUR EMAIL LIST so you don't miss ...
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11:29
Stop #8: MAPPED OUT with Agency Darlings: Scaling On YOUR Terms
In this special season finale, Lauren and Aurrie sit down with Meredith and Melissa of Agency Darlings to discuss how to scale your agency or service-based business on your own terms. The conversation dives deep into the power of niching, lead-...
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58:40
Flight Deck #7 | AI Simplification Strategies for Busy Marketers
Ready for a quick flight? This week, Lauren and Aurrie share their hacks for using AI to simplify marketing processes and how these tools have helped them double their business capacity.Key Insights:Think smarter,...
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12:12
Stop #7: MAPPING OUT Simplified Marketing & Operations for Maximum Impact
Is your marketing COMPLETELY drowning in complexity? In this episode, Lauren and Aurrie break down how to cut through the chaos and create streamlined systems that actually deliver results. From automating client communication to eliminating un...
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47:40
Stop #6: What we'd do with a $0 marketing budget
Feeling stuck with limited resources? In this episode, Lauren and Aurrie break down exactly how to move the needle in your marketing with zero dollars and minimal time. Discover the M.E.R. Mapped Out Method (Messaging, Existing Presence, Relati...
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46:03
Flight Deck #5: Positioning Yourself as YOUR Most Valuable Marketing Asset
Ready for a quick flight? This week, Lauren and Aurrie dive into personal branding and why becoming your own marketing asset is crucial whether you're a founder, business owner, or marketing team member.Connect With Us:...
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15:24
Stop #5: MAPPING OUT Your Path to Becoming the Most Valuable Asset
Whether you're a business owner, marketer, or part of a team, your long-term success comes from positioning yourself as an invaluable asset. In this episode, Lauren and Aurrie break down how to move beyond simply completing tasks to creating ge...
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45:50
Flight Deck #4: 3 Books That Will Change How You Think About Growth
Ready for a quick flight? This week, Lauren and Aurrie take a mid-season break to share three game-changing books that are reshaping their views on business ownership, leadership, and life.What's On The Radar:
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13:35
Stop #4: MAPPING OUT Your Content Plan: Create Marketing That Works Smarter, Not Harder
Tired of abandoned content calendars and posts that get three likes from your mom (sweet, but not the target audience right)? In this episode, Lauren and Aurrie break down how to create a content plan that actually drives results instead of col...
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48:54
Flight Deck #3: The Power of Consistency
Ready for a quick flight? This week, Lauren and Aurrie share examples of how consistent marketing pays off—even when you think no one's listening.What's On The Radar:Eight-Year ROI: How one prospe...
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10:45
Stop #3: MAPPING OUT the Marketing Funnel: From Awareness to Raving Fans
Ever feel like you're doing everything and not getting leads? In this episode, Lauren and Aurrie break down the entire marketing funnel from top to bottom, sharing real examples that show exactly how brands move customers from awareness to purc...
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52:59
Flight Deck #2: 3 AI Tools Every Marketer Needs
Ready for a quick flight? This week, Aurrie's flying solo while Lauren's on vacation to break down the AI summary tools that are revolutionizing how we capture and use information.What's On The Radar:Meeting Transcripts &...
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11:00
Stop #2: The Tech Stack and Tools That Keep us On Track
Lost in the tech tools maze? We've got your map! In this episode, Lauren and Aurrie break down exactly what tools you need (and don't need) to run an efficient marketing operation. From project management essentials to AI tools worth the invest...
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1:06:48