MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
Episodes
165 episodes
The Flight Deck #8 | What's to come for Season 2 [Don't miss this!]
In this week's Flight Deck, we're sharing some of the love we received from season 1, talking about our favorite moments, and giving you a huge sneak peek into what's to come for season 2. GET ON OUR EMAIL LIST so you don't miss ...
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11:29
Stop #8: MAPPED OUT with Agency Darlings: Scaling On YOUR Terms
In this special season finale, Lauren and Aurrie sit down with Meredith and Melissa of Agency Darlings to discuss how to scale your agency or service-based business on your own terms. The conversation dives deep into the power of niching, lead-...
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58:40
Flight Deck #7 | AI Simplification Strategies for Busy Marketers
Ready for a quick flight? This week, Lauren and Aurrie share their hacks for using AI to simplify marketing processes and how these tools have helped them double their business capacity.Key Insights:Think smarter,...
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12:12
Stop #7: MAPPING OUT Simplified Marketing & Operations for Maximum Impact
Is your marketing COMPLETELY drowning in complexity? In this episode, Lauren and Aurrie break down how to cut through the chaos and create streamlined systems that actually deliver results. From automating client communication to eliminating un...
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47:40
Stop #6: Zero-Budget Marketing
Feeling stuck with limited resources? In this episode, Lauren and Aurrie break down exactly how to move the needle in your marketing with zero dollars and minimal time. Discover the M.E.R. Mapped Out Method (Messaging, Existing Presence, Relati...
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46:03
Flight Deck #5: Positioning Yourself as YOUR Most Valuable Marketing Asset
Ready for a quick flight? This week, Lauren and Aurrie dive into personal branding and why becoming your own marketing asset is crucial whether you're a founder, business owner, or marketing team member.Connect With Us:...
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15:24
Stop #5: MAPPING OUT Your Path to Becoming the Most Valuable Asset
Whether you're a business owner, marketer, or part of a team, your long-term success comes from positioning yourself as an invaluable asset. In this episode, Lauren and Aurrie break down how to move beyond simply completing tasks to creating ge...
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45:50
Flight Deck #4: 3 Books That Will Change How You Think About Growth
Ready for a quick flight? This week, Lauren and Aurrie take a mid-season break to share three game-changing books that are reshaping their views on business ownership, leadership, and life.What's On The Radar:
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13:35
Stop #4: MAPPING OUT Your Content Plan: Create Marketing That Works Smarter, Not Harder
Tired of abandoned content calendars and posts that get three likes from your mom (sweet, but not the target audience right)? In this episode, Lauren and Aurrie break down how to create a content plan that actually drives results instead of col...
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48:54
Flight Deck #3: The Power of Consistency
Ready for a quick flight? This week, Lauren and Aurrie share examples of how consistent marketing pays off—even when you think no one's listening.What's On The Radar:Eight-Year ROI: How one prospe...
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10:45
Stop #3: MAPPING OUT the Marketing Funnel: From Awareness to Raving Fans
Ever feel like you're doing everything and not getting leads? In this episode, Lauren and Aurrie break down the entire marketing funnel from top to bottom, sharing real examples that show exactly how brands move customers from awareness to purc...
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52:59
Flight Deck #2: 3 AI Tools Every Marketer Needs
Ready for a quick flight? This week, Aurrie's flying solo while Lauren's on vacation to break down the AI summary tools that are revolutionizing how we capture and use information.What's On The Radar:Meeting Transcripts &...
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11:00
Stop #2: The Tech Stack and Tools That Keep us On Track
Lost in the tech tools maze? We've got your map! In this episode, Lauren and Aurrie break down exactly what tools you need (and don't need) to run an efficient marketing operation. From project management essentials to AI tools worth the invest...
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1:06:48
Flight Deck #1: 30/60/90 Day Framework
Welcome back to MAPPED OUT! In this episode of The Flight Deck, our 10-minute minisode, we’re answering your burning questions about the 30/60/90-day framework. This structured approach helps you set marketing goals by quarter...
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15:55
Stop #1: Defining Your Destination
When your ideas are tapped out, we've got more! Welcome to the FIRST episode of MAPPED OUT – your GPS to breakthrough growth. In this premiere episode, we're diving deep into the world of goal-setting that actually moves the needle for your bus...
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54:36
MAPPED OUT Podcast - Official Trailer
When your ideas are tapped out, we've got more. Welcome to MAPPED OUT – your GPS to breakthrough growth, minus the headaches.Ready for some serious support on your marketing journey? Meet your new co-pilots: Lauren and Aurrie. As seasone...
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1:16
EP 140 | Everything you need to know about marketing your brand going into 2025 [a marketing conference recap] with Aurrie Hicks
Special episode drop (breaking the hitatus). We went to IBOUND 2024 so you didn't have to :P In this episode, hosts Lauren and Aurrie recap their experiences at the INBOUND marketing conference. Lauren, founder of Brand Good Time, and Aurrie, f...
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52:42
EP 139 | How to Prioritize Wellness as an Entrepreneur Amongst Being "Busy" with Ashleigh Hubbard
When was the last time you paused to consider how your well-being affects your work? Ashleigh Hubbard joins Lauren Loreto in a heart-to-heart about the symbiotic relationship between personal health and professional success. This chat traverses...
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38:01
EP 138 | Lights, Camera, Conversions: How to Leverage Brand Videos with Emmy Winner Mariana Henninger
Ever wondered how the emotional pull of a well-told story can transform your brand's presence? Emmy award-winning filmmaker Mariana Henninger joins us to reveal just that. Through her lens, we discover how to harness personal tales that foster ...
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40:03
EP 137 | How Empathetic Leadership Can Transform Your Business with Erin Diehl
Have you ever been struck by lightning—metaphorically speaking, of course? That's the jolt of inspiration you'll feel when you hear Erin, improv virtuoso and empathetic leadership guru, recount her leap from the corporate grind to the founder o...
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38:47
EP 136 | How to Integrate AI into Operations & Revolutionize Business Efficiency with Weston Ferguson
We've talked up and down about how to use AI in marketing, but what about to create more efficiencies in overall business operations? On this episode of She's Busy AF, Lauren brought on Weston Ferguson, COO of McGraw (a growth agency), to disse...
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38:43
EP 135 | How to Market Your Business on a Shoestring Budget
Strapped for cash but overflowing with ambition? In this episode, I'm talking through marketing strategies that don’t require a Scrooge McDuck vault of gold to get started. This is a quick and simple guide to cost-effective growth, and in this ...
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11:36
EP 134 | How to Amplify Your Brand Through Thought Leadership and Strategic PR with Lexie Smith
Ever wondered how thought leadership can transform your brand's reach and reputation? Lexie Smith, the brain behind GROWTH MODE Agency, THEPRBAR, inc., and the Pitchin' and Sippin' podcast, joins me, Lauren Loreto, for an illuminating cha...
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41:29
EP 133 | Conversion Chat: How to Increase Website Inquiries & Sales
On this episode of "She's Busy AF," we're diving into the topic of website conversions (in a totally fun and ready-to-test way). Tune in for actionable advice on boosting conversion rates for both e-commerce and service-based businesses and lea...
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17:17
EP 132 | How to go from Chaos to Excellence in Client Experience & Business Operations with Bella Hegarty
When you’re scaling a service-based business, client experience and operations must be many things: highly optimized, functional, streamlined, and processed. Client experience: because retention is everything. Operations: because you want nothi...
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45:23