MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
EP 102 | Adding new services - the bold path to success... or overwhelm?
In this podcast episode, host Lauren Loreto of the "She's Busy AF" podcast discusses the challenges and considerations of adding new services to her business. She emphasizes the importance of perfecting their existing services before expanding and highlights the concept of friction in services and client relationships. Lauren shares specific challenges they faced with their 90-day plan service and their Dev Day service and explains the adjustments they made to address these issues. She also emphasizes the importance of efficiency and finding the right balance between delivering a great service and maintaining profitability.
Follow us on Instagram: @brandgoodtime @shesbusyaf
Check out our services: www.brandgoodtime.com
Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto
Topics Discussed: intrusive thoughts, Instagram, challenges, considerations, new services, Brand Good Time, team, sales, marketing, issues, gaps, agencies, quality, client satisfaction, team productivity, continuous improvement, friction, services, client relationships, learn, optimize processes, 90-day plan service, monthly check-ins, overdelivering, honest, capacity, agency service, commitment period, price, dev day service, website in a day, time frame, deadlines, necessary materials, efficient, high-quality, profitability, value, team growth, development, adjustments, meet clients' needs, efficiency, success, shiny object syndrome, expanding services, team buy-in, processes, smooth transition, well-defined processes, positive feedback
