MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
EP 114 | Ask Me Anything: Startup Edition
From contracts to proposals, visibility tactics, figuring out your ideal client and what to focus on pre-launch, Lauren is digging deep into what she's done (and what she'd do differently if starting over) and answering 11 questions she received from a founder who is starting their first business.
- The Importance of the Onboarding Process [00:03:16]
- Contracts and Proposals for a First-time Business [00:05:16]
- Handling Questions from a Networking Call [00:02:24]
- Establishing a Connection for Cold Outreach [00:09:50]
- Knowing Your Ideal Client [00:11:40]
- Figuring Out Pricing [00:15:23]
- Working with a Bookkeeper or Accountant [00:17:26]
- Importance of Story and Brand Personality [00:19:16]
- Simple Service Offerings and Building an Email List [00:21:07]
- Creating Processes for Efficiency [00:26:09]
- Seeking Feedback for Improvement [00:27:09]
- Hiring Specialists Instead of Coaches [00:29:49]
- Ambition is Key [00:34:22]
ALL THE LINKS PROMISED:
- Get 20% off contract templates with www.BerkleySweetapple.com: use code BRANDGOODTIME20 at checkout.
- Get 50% off your first year with HoneyBook, our fave all-in-one business platform. https://share.honeybook.com/brandgoodtime
- Hire the best bookkeeping team ever: https://www.profitpriority.co/
- The office chair I'm obsessed with: https://amzn.to/45hjm8i
- Did I miss something? DM me on IG: @brandgoodtime
Topics Discussed:
key factors, clients, learn more, business, onboarding process, marketing tool, informative website, social platforms, ideal clients, Canva, Milkshake, LinkedIn bio tool, optimize profiles, services, contracts, proposals, starting a business, lawyer, Berkeley Sweet Apple, scope of work, billing, force majeure, contractor clause, dormancy clause, HoneyBook, handling contracts, proposals, sales call, cold outreach, referral partners, ideal client, characteristics, personalities, pricing, profit margins, time tracking, Toggle, Classify, hourly rate, packaging services, bookkeeper, accountant, financial situation, budget, cash flow projections, pre-launch phase, story, brand personality, service offerings, email list, customer base, lessons learned, processes, feedback, competitors, failure, mistakes, hiring specialists, ambition, show notes, links, resources, Instagram, support, rate, review, "She's Busy AF"
