MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
EP 118 | Turning a Milkshake Bar Idea into a Legendairy Success with Christina Barnett
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In this podcast episode, Christina Barnett, owner of Legendairy Milkshake Bar, shares her entrepreneurial journey and the importance of social media in promoting her business – take one look at their Instagram and you’ll understand. She discusses the challenges of balancing work and personal life, emphasizing the importance of setting boundaries and being present. Christina also talks about her collaborations with influencers and other businesses to grow her own. Stay tuned to the end to hear about her upcoming NEWEST location!
Find Legendairy + Christina online:
- https://www.legendairymilkshakebar.com/
- https://www.instagram.com/legendairymilkshakebar/
- https://www.tiktok.com/@legendairy_milkshake_bar
- https://www.facebook.com/legendairymilkshakebar
Find Lauren online:
- Follow us on Instagram: @brandgoodtime @shesbusyaf
- Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto
Timestamps:
- Opening the First Location in Nashville (00:03:43)
- Discovering Passion for Entrepreneurship (00:07:21)
- The Milkshake Bar Idea (00:09:14)
- Opening the Second Location in New Orleans (00:11:00)
- Surviving the Pandemic (00:12:58)
- The importance of social media for business (00:17:43)
- The growth of the business and the role of social media (00:18:18)
- Collaborations and influencer marketing (00:23:10)
- The Fear of Personal Branding (00:27:59)
- Vulnerability and negative feedback (00:37:28)
- Continuous improvement and staying relevant (00:40:01)
- Leaving Work at Work(00:43:29)
- Being a Mom and a Business Owner (00:46:20)
