MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
EP 124 | Should Brands Hire Internally or Outsource for Marketing?
Hire internally... or externally? That is the question! In this episode of "She's Busy AF," host Lauren Loreto explores the decision-making process behind whether a brand should hire internally for marketing efforts or outsource to external agencies. She emphasizes the importance of considering the business's growth and scaling phases, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, and collaboration. Lauren discusses when in-house hiring vs. outsourced hiring might be more effective. This episode aims to provide brands with insights to make informed choices that align with their development stage and marketing needs.
SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72a
Find Lauren online:
- Follow us on Instagram: @brandgoodtime @shesbusyaf
- Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto
Timestamps:
- Growth Phase vs Scaling Phase (00:00:17)
- Cost Implications (00:01:25)
- Expertise and Specialization (00:02:35)
- Flexibility and Agility (00:03:40)
- Resource Allocation (00:04:40)
- Risk Mitigation (00:05:47)
- Scalability (00:06:52)
- Collaboration and Integration (00:07:56)
Topics discussed: brand, hire internally, outsource, marketing, growth phase, scaling phase, considerations, cost, expertise, flexibility, resource allocation, risk mitigation, scalability, collaboration, integration, in-house talent, specialized campaigns, agility, external agencies, resource allocation, scalability, collaboration, communication channels, shared goals, transparency, conflict resolution mechanisms, business goals, objectives
