MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
Stop #1: Defining Your Destination
When your ideas are tapped out, we've got more! Welcome to the FIRST episode of MAPPED OUT – your GPS to breakthrough growth. In this premiere episode, we're diving deep into the world of goal-setting that actually moves the needle for your business.
Episode Highlights
[00:00:01] Welcome to Mapped Out - Your marketing GPS
[00:01:42] Meet Lauren: Founder of Brand Good Time, content marketing & web design expert
[00:02:34] Meet Aurrie: Founder of Hopson Rae, bringing corporate & agency expertise
[00:03:30] The serendipitous Instagram connection that started it all
[00:08:11] Why most marketing goals fail (hint: it's not about ambition)
[00:11:08] Using AI as your team member, not your crutch
[00:20:43] The game-changing framework: Needle Moving Matrix
[00:24:17] How to gamify your business goals with a Bingo strategy
[00:28:53] Building the plane while flying it: an actionable example
[00:37:22] When to "fire fast" on failing strategies
What You'll Learn
- Why traditional goal-setting often fails and how to fix it
- How to connect marketing KPIs to real business outcomes
- A practical framework for organizing your marketing priorities
- Creative ways to maintain team accountability
- Crisis-proofing your marketing strategy
- How to pivot without losing momentum
Meet Your Hosts
Lauren Loreto
- Founder of Brand Good Time
- Specializes in content marketing and web design
- Takes a full-funnel approach to marketing
- Website: brandgoodtime.com
- Instagram: @brandgoodtime
- LinkedIn: in/laurenloreto
Aurrie Hicks
- Founder of Hopson Rae
- 7+ years of agency ownership
- Expert in digital content, organic social media, and branding
- Website: hopsonrae.com
- Instagram: @hopsonrae
- LinkedIn: in/aurriehicks
Resources Mentioned
- 10X is Easier Than 2X (Book reference)
- ChatGPT
- Claude AI
Connect With Us
Join the conversation and share your marketing journey with us! Tag us on IG @mappedoutpod using #MappedOutPodcast and let us know your biggest takeaways from this episode.
Subscribe now wherever you get your podcasts, and don't forget to leave a review if you enjoyed this episode!
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