MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
Flight Deck #1: 30/60/90 Day Framework
Welcome back to MAPPED OUT! In this episode of The Flight Deck, our 10-minute minisode, we’re answering your burning questions about the 30/60/90-day framework. This structured approach helps you set marketing goals by quarter and execute with clarity. Whether you're fine-tuning your organic social strategy, launching paid ads, or refining your email marketing, we’ll guide you step-by-step through the process.
Episode Highlights:
- [00:00:16] Recap: 30/60/90-day framework overview
- [00:01:11] Why you need to download the 30/60/90 framework chart
- [00:02:21] Setting marketing goals: Organic social, email marketing, SEO, partnerships, and paid ads
- [00:03:43] How to break down goals into needle-moving efforts, maintain, build, tweak, test, and parking lot
- [00:07:36] Why organic social media consistency is key
- [00:08:59] The build phase: Crafting an effective email marketing funnel
- [00:11:35] How to tweak and optimize your email marketing strategy
- [00:14:28] Testing & the parking lot method: Honoring bandwidth while prioritizing strategy
- [00:15:41] What’s next? Mastering the marketing funnel
What You'll Learn:
- How to create a structured 30/60/90-day marketing plan
- The difference between needle-moving efforts and maintenance tasks
- How to strategically build and tweak your marketing initiatives
- The importance of testing and tracking marketing performance
- How to prioritize new ideas without getting overwhelmed
Meet Your Hosts:
👩💻 Lauren Loreto
Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise with bold, strategic marketing.
- Website: brandgoodtime.com
- Instagram: @brandgoodtime
- LinkedIn: linkedin.com/in/laurenloreto
👩💻 Aurrie Hicks
Founder of Hopson Rae, Aurrie has over a decade of experience developing marketing strategies and managing brand identities for 130+ clients.
- Website: hopsonrae.com
- Instagram: @hopsonrae
- LinkedIn: linkedin.com/in/aurriehicks
Resources Mentioned:
- 📌 Download the 30/60/90 Framework Chart: https://docs.google.com/document/d/10wYzPEWwh6R4xGEjjKoqvTuyCxlzO3DjH6YNrAGWDdc/copy
🎯 MAPPED OUT Moment (Your Homework!)
Before your next team meeting, do this:
✅ Download the 30/60/90 framework chart
✅ Identify one needle-moving effort for the next 30 days
✅ Categorize your current marketing efforts into maintain, build, tweak, test, or parking lot
Connect With Us:
Join the conversation and share your marketing journey with us! Tag us on Instagram @mappedoutpod using #MappedOutPodcast and let us know your biggest takeaways. Don’t forget to subscribe and leave a review – your feedback helps us continue delivering value-packed episodes!
📩 Questions? Topic requests? DM us @mappedoutpod!
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