MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
Stop #2: The Tech Stack and Tools That Keep us On Track
Lost in the tech tools maze? We've got your map! In this episode, Lauren and Aurrie break down exactly what tools you need (and don't need) to run an efficient marketing operation. From project management essentials to AI tools worth the investment, we're sharing our real-world experience with building tech stacks that actually work.
Episode Highlights
[00:01:18] The evolution from basic tools to robust tech stacks
[00:03:55] The real cost of tech tools (what we actually spend monthly)
[00:08:34] Project management tools that are worth the investment
[00:20:43] ROI measurement: When tools replace admin work
[00:37:22] The truth about contractors vs. employees
[00:42:00] Team tech-adoption techniques that actually work
[00:54:13] When (and how) to break up with a tool
[00:59:32] Our biggest tech wins and fails
What You'll Learn
- Why going "free only" with tools will limit your growth
- How to build an efficient tech ecosystem that scales
- The exact tools we use for project management, client communication, and team collaboration
- Real numbers on tech stack investment (we spend $1000-1500/month!)
- How to avoid common tech stack mistakes
- Practical ways to measure tool ROI
- Smart strategies for training teams on new tools
Today's Episode Sponsor: Copper
Transform your sales process with Copper CRM! Use code MAPPEDOUT for 15% off your first year of an annual plan at copper.com.
Meet Your Hosts
Lauren Loreto
- Founder of Brand Good Time
- Expert in content marketing and web design
- Website: brandgoodtime.com
- Instagram: @brandgoodtime
Aurrie Hicks
- Founder of Hopson Rae
- Expert in digital content and brand strategy
- Website: hopsonrae.com
- Instagram: @hopsonrae
Resources Mentioned
- Monday.com
- Slack
- Google Drive
- HoneyBook
- Calendly
- ChatGPT
- Claude
- Copper CRM
- Dashlane
- Toggl
- Gusto
- Grammarly
Connect With Us
Join the conversation and share your tech stack wins with us! Tag us using #MappedOutPodcast and let us know your biggest takeaways from this episode.
Subscribe now wherever you get your podcasts, and don't forget to leave a review if you enjoyed this episode!
#MappedOutPodcast #MarketingTools #TechStack #BusinessTech #MarketingStrategy #AgencyLife #BusinessGrowth #MarketingPodcast #BusinessPodcast #ProductivityTools
