MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
Flight Deck #2: 3 AI Tools Every Marketer Needs
Ready for a quick flight? This week, Aurrie's flying solo while Lauren's on vacation to break down the AI summary tools that are revolutionizing how we capture and use information.
What's On The Radar:
- Meeting Transcripts & Recaps: Deep dive into Otter and Fathom for automated meeting notes
- Content Repurposing: How PodSqueeze transforms long-form content into social-ready clips
- Time-Saving Tips: Ways to free up your team from unnecessary note-taking
Resources Mentioned:
- Fathom
- Otter
- PodSqueeze
- Claude
Today's flight is brought to you by Juliet Wine. Ready to check all the boxes with sustainable, female-founded wine that contains zero sugar per glass? Visit DrinkJuliet.com and use code MAPPEDOUT for 15% off your purchase. No corkscrew, no pressure - Juliet is always ready to pour when you are!
Map Check:
AI summaries = less busy work, more focus. Start by auditing your workflow to see where these tools could make your collaboration smoother.
Connect With Us: @mappedoutpod mappedoutpod.com
Meet Your Hosts:
👩‍💻 Lauren Loreto
Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise with bold, strategic marketing.
- Website: brandgoodtime.com
- Instagram: @brandgoodtime
- LinkedIn: linkedin.com/in/laurenloreto
👩‍💻 Aurrie Hicks
Founder of Hopson Rae, Aurrie has over a decade of experience developing marketing strategies and managing brand identities for 130+ clients.
- Website: hopsonrae.com
- Instagram: @hopsonrae
- LinkedIn: linkedin.com/in/aurriehicks
Ready for your next marketing destination? Don't forget to subscribe to Mapped Out wherever you get your podcasts.
