MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
Flight Deck #3: The Power of Consistency
Ready for a quick flight? This week, Lauren and Aurrie share examples of how consistent marketing pays off—even when you think no one's listening.
What's On The Radar:
- Eight-Year ROI: How one prospect finally converted after following Brand Good Time for 8 years
- Content Consistency: Why you shouldn't give up on your newsletter, even with minimal engagement
- Repetition Works: The importance of repeating key messages (even when you're sick of saying them)
- The Full Funnel: Exploring client retention and lifetime value on the other side of the marketing funnel
Key Insights:
- People may be engaging with your content even when they're not actively responding
- It can take multiple touchpoints for your message to sink in—most people are just skimming!
- Don't assume everyone remembers your previous content—repetition is powerful
- Sometimes the biggest opportunities are with existing clients, not just new acquisition
Map Check:
Go back six months, assess your top-performing content, and find ways to repurpose it. That social carousel that performed well? Turn it into a reel, static post, or video content. Keep consistent with your content for the next 90 days and watch what happens.
Connect With Us:
@mappedoutpod | mappedoutpod.com
Meet Your Hosts:
👩💻 Lauren Loreto Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise with bold, strategic marketing.
- Website: brandgoodtime.com
- Instagram: @brandgoodtime
- LinkedIn: linkedin.com/in/laurenloreto
👩💻 Aurrie Hicks Founder of Hopson Rae, Aurrie has over a decade of experience developing marketing strategies and managing brand identities for 130+ clients.
- Website: hopsonrae.com
- Instagram: @hopsonrae
- LinkedIn: linkedin.com/in/aurriehicks
Ready for your next marketing destination? Don't forget to subscribe to Mapped Out wherever you get your podcasts.
Teaser for next week: Join us for a deep dive into content marketing strategies!
