MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
Flight Deck #4: 3 Books That Will Change How You Think About Growth
Ready for a quick flight? This week, Lauren and Aurrie take a mid-season break to share three game-changing books that are reshaping their views on business ownership, leadership, and life.
What's On The Radar:
- Who Not How: Why procrastination isn't laziness but a sign you need the right "who"
- The Gap and The Gain: Breaking free from gap mentality to celebrate your wins
- 10X Is Easier Than 2X: How doing less can actually help you achieve exponential growth
- Reading Recommendations: The suggested reading order for maximum impact
Key Insights:
- Procrastination signals a need for the right person to help, not a personal failure
- Finding the right "who" eliminates micromanagement and creates mutual value
- Your mindset before bed significantly impacts your success the next day
- High-performing individuals often do less, not more, by focusing on what truly matters
- Measuring backward (your gains) rather than forward (the gap) transforms your perspective
Map Check:
- From 10X Is Easier Than 2X: Identify one task on your to-do list that's keeping you in a 2X mindset and eliminate it
- From Who Not How: Choose one thing you're struggling with and ask "who can help me?" instead of "how do I do this?"
- From The Gap and The Gain: Write down three wins from the past 90 days to focus on how far you've come
Connect With Us: @mappedoutpod | mappedoutpod.com
Meet Your Hosts:
👩‍💻 Lauren Loreto Founder of Brand Good Time, Lauren specializes in helping disruptive, founder-led brands break through the noise with bold, strategic marketing.
- Website: brandgoodtime.com
- Instagram: @brandgoodtime
- LinkedIn: linkedin.com/in/laurenloreto
👩‍💻 Aurrie Hicks Founder of Hopson Rae, Aurrie has over a decade of experience developing marketing strategies and managing brand identities for 75+ clients.
- Website: hopsonrae.com
- Instagram: @hopsonrae
- LinkedIn: linkedin.com/in/aurriehicks
Ready for your next marketing destination? Don't forget to subscribe to Mapped Out wherever you get your podcasts.
Teaser for next episode: Join us to discover how to make yourself the most valuable asset while leading a team or running a business!
