MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
Stop #8: MAPPED OUT with Agency Darlings: Scaling On YOUR Terms
In this special season finale, Lauren and Aurrie sit down with Meredith and Melissa of Agency Darlings to discuss how to scale your agency or service-based business on your own terms. The conversation dives deep into the power of niching, lead-gen strategies, and redefining what success looks like for you as a founder beyond traditional growth metrics.
Episode Highlights
[00:07:52] Melissa's perspective on redefining growth beyond traditional agency models
[00:09:36] The founder's compass: Why vision is your North Star for scaling
[00:13:07] Meredith's engagement ring story and how it applies to business vision
[00:17:55] Why social media can be misleading when comparing your growth journey
[00:20:11] The power of transparency in business reporting and benchmarks
[00:22:53] How niching actually expands your business opportunities rather than limiting them
[00:26:01] The essential layers of niching beyond just picking an industry
[00:32:26] A real case study: How niching helped a business grow from $500K to $1.5M
[00:36:02] Why process breakdown is the key indicator it's time to niche
[00:42:42] Recognizing "dream clients" vs settling for any client that comes along
[00:45:50] Confidence and its critical role in scaling your business
[00:50:10] Why relying solely on referrals keeps you stuck in your past
[00:52:11] The 95% statistic every business owner needs to understand about leads
What You'll Learn
- How to determine if your vision for scaling aligns with your personal values
- Why traditional agency growth models might not be right for your business
- How to identify your unique niche based on who you love working with
- The importance of creating repeatable processes for your ideal clients
- Why referrals based on your past might be limiting your future growth
- How to build meaningful relationships with leads who aren't ready to buy yet
- Practical strategies for weeding out the clients who aren't a good fit
Meet Our SUPER Special Guests
Meredith Fennessey-Witts & Melissa Lohrer
- Hosts of Agency Darlings podcast
- Consultants specializing in helping agency owners scale on their own terms
- Advocates for intentional niching and relationship-driven business growth
- Website: agencydarlings.com
- Instagram: @agencydarlings
Resources Mentioned
- Copper CRM and Lead Generation Playbook (co-created by Melissa)
Connect With Us
Have questions about scaling your agency? Our DMs are open! Visit mappedoutpod.com for more episodes and to connect with us for our next season.
Subscribe now wherever you get your podcasts, and don't forget to leave a review if you enjoyed this season finale!
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