MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
Stop #13: Why You’re Not Showing Up in AI Search (And How to Fix It) w/ Meg Clarke
Welcome back to MAPPED OUT™! Lauren and Aurrie tackle the AI revolution that's completely reshaping SEO and search behavior. Joined by SEO expert Meg Clarke from Clapping Dog Media, this episode breaks down why traditional SEO tactics are failing and how to position your brand for the new era of AI-powered search.
--> Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.
Episode Highlights
- [00:02:56] Why clients don't ask about "getting on the first page of Google" anymore
- [00:05:26] How search behavior has fundamentally shifted beyond Google
- [00:07:14] Why AI search tools prioritize authority over engagement
- [00:09:02] The four pillars of strategic SEO in the AI age
- [00:16:32] Page purpose strategy: Making your value proposition findable
- [00:18:51] Domain authority secrets: Why LinkedIn posts now show up in search results
- [00:21:07] AI optimization: What search bots look for to verify expertise
- [00:24:47] Meg's breakdown: Traditional SEO vs. AI search visibility
- [00:26:06] The EAT framework: Expertise, Authority, and Trust
- [00:31:44] Why 75% of AI tools surface answers without linking out
- [00:38:58] The adjustment protocol for low AI visibility
What You'll Learn
- How the game has changed when it comes to how people use search engines
- The psychology behind how people actually use AI search tools
- Why search engines now prioritize expertise over keyword optimization
- The exact difference between traditional Google SEO and AI search visibility
- How to structure content for citations rather than clicks
- The metrics that actually matter in AI-powered search
- Why cross-platform visibility is now essential for search authority
Flight Facts Featured
- 27% of Americans now prefer AI chatbots over traditional search engines (December 2024)
- 75% of Gen AI search tools surface answers directly without linking out
- Wine label branding agency example: Hyper-niching leads to #1 ChatGPT ranking
Meet Your Hosts
Lauren Loreto
- Founder of Brand Good Time
- Expert in content marketing and web design
- Website: brandgoodtime.com
- Instagram: @brandgoodtime
Aurrie Hicks
- Founder of Hopson Rae
- Expert in digital content and brand strategy
- Website: hopsonrae.com
- Instagram: @hopsonrae
Meet The Guest Meg Clarke - Clapping Dog Media
- SEO expert specializing in AI search optimization
- Expert in the transition from engagement-based to expertise-based search
- Focus on building authority across multiple platforms
- Website: clappingdogmedia.com
- LinkedIn: Meg Clarke
Resources Mentioned
- SEO research tools: Answer the Public, SEMrush, Keywords Everywhere
- AI search platforms: ChatGPT, Perplexity, Google AI Mode, Claude
Connect With Us
Have questions about AI and SEO? Our DMs are open! Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.
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#MappedOutPodcast #AISEO #SearchOptimization #AISearch #DigitalMarketing #SEOStrategy #ChatGPT #Perplexity #MarketingPodcast #SearchMarketing #BusinessGrowth
