MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
Stop #16: Season 2 in the Rearview | Goal Check-Ins, Growth Spurts & What's Coming Next
Welcome back to Mapped Out! Lauren and Aurrie are wrapping up Season 2 with a bang—diving into what made this season special, sneaking a peek behind the curtain of what's coming in Season 3, and giving you the mid-year goal check-in you didn't know you needed. If you've been wondering whether your goals still align with where you're headed (or if you're crushing them so hard you need to level up), this episode is your permission slip to realign and refocus.
→ Visit mappedoutpod.com/newsletter to join our email list and get our weekly Flight Deck newsletter every Friday with deeper insights on each episode's topic.
Episode Highlights
- [00:00:33] Season 2 recap: 15 episodes of deep-dive marketing strategies and why this format was a game-changer
- [00:01:28] Why Season 2 felt like a mini marketing playbook—and how we took action from these conversations too
- [00:05:49] Season 3 sneak peek
- [00:09:52] Mid-year pulse check: Are your goals still aligned and what's shifted?
- [00:15:29] Lauren's ad campaign update: 1,000+ downloads, new funnels, and approaching that 3,000 subscriber goal
- [00:18:33] Aurrie's merch launch: Using Printify for made-to-order success (link dropping this week!)
Meet Your Hosts
Lauren Loreto
- Founder of Brand Good Time
- Expert in content marketing and web design
- Website: brandgoodtime.com
- Instagram: @brandgoodtime
Aurrie Hicks
- Founder of Hopson Rae
- Expert in digital content and brand strategy
- Website: hopsonrae.com
- Instagram: @hopsonrae
Episodes Referenced
- Stop #1: Goal Planning (still their most downloaded episode!)
- Stop #3: Mapping Out the Funnel (perfect diagnostic when things feel stuck)
- Season 2 as a whole: LinkedIn founder presence, copywriting deep-dives, customer journey mapping, swag shop setup, and more tactical playbooks
Real Business Updates
- Lauren's Ad Results: 1,000+ downloads on lead magnet, strong engagement, almost at 3,000 email subscribers (500 away from goal)
- Aurrie's Merch: Samples approved, using Printify, link launching this week
- Team Growth: Lauren added 2 new team members since beginning of year
- Goal Crushing: Both hosts hitting and exceeding their original bingo card goals
Your Homework
- Leave a review wherever you listen to podcasts
- Share your biggest takeaways from Season 1 or 2
- Mid-year goal audit: Go back to your goals—are they still aligned? Need to level up?
- Got connections? Know any CMOs, founders, or marketers at household name brands? We'd love an intro for Season 3!
Connect With Us
- Newsletter: mappedoutpod.com/newsletter
- Instagram: @mappedoutpod
- Email: wheelsup@mappedoutpod.com
Subscribe wherever you get your podcasts, and don't forget to leave a review if this season helped you level up your marketing game—we'll see you at the next stop for Season 3 this fall!
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