MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
Stop #17 | How Ashley Chang Bootstrapped Sundays Into a Million-Dollar Mission
Every big brand starts in the trenches—and Ashley Chang is living proof that grassroots growth still wins. After watching her mom leave a software-engineering career to raise a family, Ashley made it her mission to build a future where no one has to choose between work and home. The result: Sundays—a company helping parents “scale their lives, not just their work.”
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In this episode, Ashley shares how she:
- Personally interviewed 1,000+ parents before writing a single line of code.
- Printed flyers, taped them to telephone poles in San Francisco, and built her first customer base from there.
- Bootstrapped her company methodically to the $1 million mark—without a dime of traditional funding.
- Turned human connection (not algorithms) into Sundays’ most powerful marketing channel.
If you’ve ever felt like you “need funding to grow,” this one proves how far resourcefulness, empathy, and great storytelling can take you.
Timestamps
0:48 – Meet Ashley Chang: from Carta & Collective Health to starting Sundays
4:56 – Why she interviewed 1,000+ parents before launching
9:08 – Version 1: the “email-and-text” MVP that taught her everything
11:08 – Bootstrapping 101: blue flyers, printers, and San Francisco telephone poles
14:00 – LinkedIn as Sundays’ secret growth engine
17:10 – The hardest choices in a bootstrapped startup (and how she made them)
27:10 – Building a team of 30 moms—and why human connection beats AI
35:36 – How becoming a mom herself changed her mission
45:16 – Ashley’s High / Low / Stow
🔗 Connect with Ashley & Sundays
- Website: withsundays.com
- LinkedIn: Ashley Chang
- Instagram: @with_sundays
Meet Your Hosts
Lauren Loreto
- Founder of Brand Good Time
- Expert in content marketing and web design
- Website: brandgoodtime.com
- Instagram: @brandgoodtime
Aurrie Hicks
- Founder of Hopson Rae
- Expert in digital content and brand strategy
- Website: hopsonrae.com
- Instagram: @hopsonrae
🎧 Listen & Subscribe
Follow Mapped Out wherever you get your podcasts—and don’t miss the next stop in Season 3 as we continue unpacking how the industry’s best marketers built their brands from the ground up.
