MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
Stop #18 | Out of Home Marketing - Meeting Your Customers Where They Actually Are
Welcome to Season 3 of MAPPED OUT! In this reaction episode, Lauren and Aurrie dive deep into Ashley Chang's guerrilla marketing origin story—specifically, her strategy of posting flyers on downtown light poles. This episode reframes how we think about out-of-home marketing in a digital-first world and challenges the myth that social media alone will launch your brand. If you've been pouring all your energy into TikTok, Instagram, or paid ads hoping for overnight success, this episode will shift your perspective. Lauren and Aurrie share real examples of major brands that started with grassroots, physical marketing tactics—and why meeting your customers in the real world might be exactly what your brand needs.
Episode Highlights
[00:00:55] Building on Ashley's flyer strategy and why out-of-home marketing deserves more credit
[00:04:10] The TikTok slow burn myth—why going viral isn't a launch strategy
[00:11:23] How Glossier built a beauty empire without traditional advertising
[00:23:15] Red Bull's guerrilla marketing playbook—from college campuses to extreme sports
[00:40:56] The eyeball surgeon billboard fail—when out-of-home goes wrong
[00:43:04] Love Shack Fancy's pink Bronco—creative out-of-home done right
Key Brands & Examples Discussed
- Glossier - Built through community and word-of-mouth before scaling digitally
- Red Bull - Guerrilla marketing at college campuses and extreme sports events
- Love Shack Fancy - Custom pink Bronco as mobile brand experience
- Sprinter (Kylie Jenner's beverage brand) - Celebrity-backed product with instant recognition
- Various CPG startups navigating the TikTok landscape
Resources Mentioned
- Startup CPG Slack community
- TikTok Shop and TikTok Live features
- The four-phase TikTok success wheel (Shop → Affiliate → Organic Content → Live Stream)
Connect With Us
Meet Your Hosts
Lauren Loreto
- Founder of Brand Good Time
- Expert in content marketing and web design
- Website: brandgoodtime.com
- Instagram: @brandgoodtime
Aurrie Hicks
- Founder of Hopson Rae
- Expert in digital content and brand strategy
- Website: hopsonrae.com
- Instagram: @hopsonrae
Have questions about out-of-home marketing or want to share your own guerrilla marketing wins? Our DMs are open!
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