MAPPED OUT
Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it.
Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and those "why didn't I think of that?" moments that'll transform your approach.
Every episode is like having coffee (or a stiff and needed drink) with that marketing friend who tells it straight, shares their secret weapons, and genuinely wants you to win. Whether you're dreaming up your next campaign or feeling stuck in the daily grind, consider this your official permission slip to simplify, amplify, and enjoy the ride. Buckle up—your marketing journey just got a whole lot more interesting.
MAPPED OUT
Stop #22: Why the Smartest Funnels Start with a Quiz
If you’ve been sitting on a quiz idea for months (or… 18 months 👀), this is your sign. Today, Lauren and Aurrie map out how to launch a quiz scrappy, use it as a data engine (not just a cute lead magnet), and build the “wings” after it’s already in the air. From results-first planning to routing logic, landing pages, email segmentation, and IG-era distribution (hello, ManyChat), this episode is your no-excuses quiz playbook.
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In this episode, we cover:
- Why the quizzes that win are the ones that actually get launched (messy action > perfect funnels)
- Quiz types that convert
- Simplifying language so beginners can answer (no “macro” talk if your audience is brand-new)
- Where your quiz should live
- What happens after the quiz: result pages, personas, and non-salesy CTAs that still convert & email segmentation 101
- Retargeting + lookalikes: using quiz data beyond email (especially for e-comm)
- Modern distribution ideas
Timestamps
- 2:17 – The perfectionism trap (especially for designers) + why you’ve gotta ship it
- 4:14 – The #1 quiz unlock
- 6:10 – Simplify the language or your quiz dies (aka “don’t lead with macros”)
- 7:03 – E-comm vs service quizzes: product match vs assessment (and why both work)
- 8:29 – Where to steal inspo: Interact’s industry examples (juice cleanses, real estate, relocation)
- 12:40 – Routing logic without spiraling: scoring, branching, follow-the-path
- 16:49 – “Close the loop” psychology + how to set expectations upfront (no scammy vibes)
- 19:11 – Best practice: build a landing page on your site to house + promote the quiz
- 20:38 – After-the-quiz strategy
- 23:07 – Email automation + segmentation
- 25:30 – Paid ads + retargeting
- 27:05 – List hygiene + re-engagement: quizzes as a “come back” hook
Navigator’s Resources (mentioned)
- Interact (quiz builder + examples by industry + lead capture + logic tools) Use our link to get started: https://get.tryinteract.com/jkx44i3di07w
- ChatGPT (help with scoring + routing logic planning)
- ManyChat (DM-based distribution: “comment X and we’ll send the quiz”)
- Pinterest placements (quiz visibility + evergreen discovery)
- Meta Ads (retarget quiz-takers + build lookalike audiences)
- Landing page embed strategy (quiz housed on your site for better ownership + conversion control)
Meet Your Co-Pilots
Lauren Loreto — Founder, Brand Good Time®
Expert in content marketing and web design
Website: brandgoodtime.com • Instagram: @brandgoodtime
Aurrie Hicks — Founder, Hopson Rae
Expert in digital content and brand strategy
Website: hopsonrae.com • Instagram: @hopsonrae
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P.S. Want the step-by-step version, templates, and links we referenced?
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