Mel from Marketing's POD TAKEOVER!

What passes the Pub test?

Beyond catchy slogans and sleek aesthetics, where does alcohol marketing cross the line? We examine Australia’s ABAC standards through the lens of recent, real-world complaints. By breaking down which campaigns were cleared and which were banned, Mel takes us inside the alcohol marketing world and boy did we get an education!

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Chapters

• 0:00 Welcome And T‑Shirt Saga Setup
• 2:35 Why ABAC Exists And How It Works
• 6:40 Key Rules: Mood, Intoxication, And Adults Only
• 11:45 Influencers, Responsibility, And Grey Areas
• 15:40 Sparkling Tasting Break: Quick Notes
• 17:40 Pub Test Case 1: 24 Margaritas Keg
• 20:30 Pub Test Case 2: Does She Look 25
• 23:00 Pub Test Case 3: Wellness Claims
• 26:20 Pub Test Case 4: Pools, Cars, And Risk

Transcript

Welcome And T‑Shirt Saga Setup

SPEAKER_02 0:09

Hi and welcome to One with Meg and Malware here to help you navigate the world of wine. I'm Mel Gil Cruz, joined by Master of Wine, Meg Broadman, and producer Austin. Today we are doing something really fun. Every now and then, I decide that we're going to do a marketing wine exercise. And in light of what I've been calling t-shirt gate that happened last year, we listened to wine news from last year if you're not sure what we're talking about. I think you should give a brief price of what it was. Briefly, what happened was a group of people who were in like a developmental leadership program in the wine industry. In the Kunawara? In the Kunawara. Yeah, for their like graduate dinner or something. They it was just cute. They had like little team t-shirts made and it was clearly some kind of in-joke. The t-shirt said drink more, die younger. And Slow News Day, someone from the ABC picked it up. And all of a sudden it became a national news story that a cohort of wine professionals. Is it international? It's ridiculous. So that they were advocating for yeah, irresponsible drinking. At the time, our stance was a bit like these poor people, like they're not leaders, they're upcoming leaders. My thought was that I'm in marketing, so I know the responsible alcohol guidelines, like the back of my hand, but they weren't that wasn't the case for all of them. There's like viticulturalists and winemakers and stuff, and and it was a joke. Yeah. You know, we say I don't know if you can really ride off it as a joke, but I don't know that that's the boomer in me coming on, you know. When do we like when do we lose our sense of humour? Okay, that is totally, and that is gonna make today even more fun.

SPEAKER_03 1:58

Especially since I've got no brief on this bit.

Why ABAC Exists And How It Works

SPEAKER_02 2:00

So here's the thing is that we I don't think it was we don't condone irresponsible drinking or irresponsible drinking messaging. However, the backlash that went towards these people who were just up and commas in the industry felt out of balance to the the the sentence was much larger than the crime. So, seeing as we have a lot of the trade listening, I thought that we would have a little session on what is ABAC and what do these guidelines actually say. And Mel's apparently got a slideshow. I have a slideshow because after we go through a few of the key things, I'm gonna put it to Meg.

SPEAKER_03 2:45

Oh god, I am gonna get into so much trouble.

SPEAKER_02 2:48

I'm gonna be cancelled. Here's what we're gonna do. Maybe we'll cut it out if you say anything too bad.

SPEAKER_03 2:53

But what I want to do Moderation, Meg. Moderate yourself, moderate yourself.

SPEAKER_02 2:57

I don't need you to get it right or wrong. We're gonna do the pub test. So I've given you a glass of wine. Imagine we're at a pub, and I say, Oh, this just came up on my social media, have a look at it. So I don't want you to decipher from the ABAC guidelines. I want you to say, is that reasonable? Like, is that actually encouraging or responsible drinking or minors or whatever? Or like, did they have a point or does it not? Should we just have let that one go? So that's what we're doing. Okay. But first, we are going to go through the key ABAC guidelines. So everyone is across, it'll make it quick. The first one is What is ABAC? ABAC. That is an excellent place to start. So it is the Australian Beverages Advertising Code. So it isn't just wine, it's beer, it's spirits. Every kind of alcohol is subject to the code. You can be a member or not, but you are still bound by the legislation and the code of conduct. See, it's one of these things that it's like legislation is one thing, but this is like a self-guided thing. And the reason of that is because as an industry, if we get out of control and are acting unethically, it gives the government has to step in and go, This is not right, we need to step in it. And and then they force us and they make laws that don't make sense because people outside of the industry is making them. And so this is us taking that step.

SPEAKER_03 4:26

Self-regulating.

SPEAKER_02 4:27

Yeah, we're self-regulating before that happens. And so we have a whole panel and a whole board that keeps us in line, and there's a whole code of conduct that we're supposed to abide by. And the idea is that we are making ourselves act ethically.

SPEAKER_03 4:43

Yeah, the thing I find interesting about it is if you look at a lot of TikTok, and I'm having this sort of issue uh discussion at the moment over our social media campaigns, there's a lot of individuals. You will see that big glass of wine, and it's like they say just to have one drink a day, and she fills up the glass with a whole bottle. Now, we couldn't do that.

SPEAKER_02 5:05

No, but an individual can yeah, because they're it's funny.

SPEAKER_03 5:11

Did you see the one with the kid? She's says she puts the MMs on the table, no, and she says to the kid, you can't touch them, I'm going to the toilet, and the kid's playing with them, playing with them, and then she turns around and then pulls this glass of wine off camera, the kid, and drinks from the glass of wine. Oh my god, I'll send it to you.

SPEAKER_02 5:28

Wow, so individuals can do it, but interestingly, if you're an alcohol business and you are in any way working with like an influencer, if you've given them free product, expecting that they will post, that is covered by the guidelines. And if they post something bad and you're like gray goose and you've given them free gray goose and want them to post, if they do something out of line, then you are responsible for that. But if they buy it themselves, then you're fine. Yeah. Yeah. Which it should be. Because we have power. We have big corporations and stuff, do have power. We have lobbying power, we have, especially the corporate part of the sector, if you look at spirits and stuff, like there's there's a lot of money that can change culture. So I think it's really correct that we have these guidelines. I agree.

SPEAKER_03 6:13

And I'm really of the belief if drink less, drink better. I mean, yes, that is my philosophy, particularly around wine. Yes, it is. I would rather someone spend$15 or$20 on a good bottle of wine than a cask of wine. Absolutely. Yeah.

Key Rules: Mood, Intoxication, And Adults Only

SPEAKER_02 6:31

Good good job self-regulating, by the way, and not saying you'd rather someone spend$30. You you did a good job of putting yourself in our listeners' shoes. Yes. Yeah, I enjoyed that. I enjoyed that. I I did you see me pause though? I did, I did, and I was like, put on you. I'm really guarded because I think I'm going to get in trouble with the slideshow. Uh no, no, no, no, you're not. There's a lot of grey area. You're fine. Okay, but first let's cover it off. What the code covers. So the first thing that you can't do is say that alcohol improves mood or outcomes. Fair. So fair. So you can't have an ad holding a beer and then all of a sudden go on the dance floor and and the coolest.

SPEAKER_03 7:10

You'll have a better time.

SPEAKER_02 7:11

Yeah, exactly. So that that makes so much sense. No intoxication or excess also makes sense. You can't show people getting drunk, drinking rapidly, losing control, bottomless type language, which I don't know how bottomless brunch gets through, by the way. It probably doesn't. Well, they're a venue. Yeah, they sell out.

SPEAKER_03 7:33

Oh, but they still have to do RSA. Yeah, responsible.

SPEAKER_02 7:36

I reckon they're still bound to it. They probably just get lots of stuff.

SPEAKER_03 7:39

Well, they have to pay vomit fees now, apparently.

SPEAKER_02 7:41

That's disgusting.

SPEAKER_03 7:42

For cleaning the toilets in New York was it? New York? Old news from last year.

SPEAKER_02 7:47

I don't know.

SPEAKER_03 7:47

Anyway, there's a vomit fee.

SPEAKER_02 7:49

Adults only. So this one is actually very interesting. So not only must the people in advertising be 25, but they have to look. So this is where I'm always like, when you're looking at talent, you're always like, sure, you're that old, but how old do you look?

SPEAKER_03 8:05

Yeah. Which is a we have this issue because we have a lot of young people in Salvador who are obviously feature on social media. They're in their early 20s, and so we have to be uh careful, yeah. Careful about what we use with them. So that you tend to see a lot of hands. Yes, yeah, rather than faces, and that's why my darling friend Warwick Tin and who listens, because he's my age, he's appearing on a lot of our socials. He looks old. You look about 25 was okay.

SPEAKER_02 8:37

But here's the interesting thing. So not only models on people in pictures have to look older, but you can't use imagery that in any way relates to kids, you can't use cartoons, or you can't use I don't know, what's something big and you like a skateboard? Like there is it has to really pass the test of is this aimed at adults? So it can't overlap with kids' content or aesthetics at all. Alcohol isn't the hero of life. You can show that alcohol is present, but you can't say that it's the reason people connect. You can't say that it makes an occasion better, which is interesting. Definitely isn't the solution to stress. No health claims, that makes sense. So they're the key things, right? Gut check pub test is what we're gonna do today, though, because all those things that I just read out are actually quite detailed guidelines that everyone really, if you're in marketing, please go read the detailed guidelines. You should be across it because you don't want to get in trouble. But I think what I wanted to do today is actually be like there's there are actually a lot of cases that are in the gray, and I just wanted to pub test it and be like, Okay. I don't want to be like, ah, that got it right or wrong or whatever, but it's like, what's your vibe?

SPEAKER_03 9:53

So do you know how often people are taken to account on this? Okay. And do you know, do you have any idea of who are the biggest sinners? Is it spirits, beer, wine, generally?

SPEAKER_02 10:09

It's not usually wine, that's for sure. Yeah, yeah.

SPEAKER_03 10:12

I mean, these hard spirits lolly drinks.

SPEAKER_02 10:15

Lolly drinks, like big one.

SPEAKER_03 10:17

I know they're not called those, but hard sodas things.

SPEAKER_02 10:20

Oh my god, they had a field there with Card Solo. Cardsola was in every report. So you can sign up to their quarterly report where there is every single adjudication. You can read the whole adjudication. Okay, bit Mel loves doing that. She would sign up on her personal. Oh my god, best day of my like quarter is when I see ABAC got ABAC adjudications are out, and I'm like, oh yeah, let's do this. Because the funniest thing, right, is they're normally jokes and they're quite funny. There was one once where there was like someone pulled out, it was like how to drink at work, and they got a teabag and ripped it off. It ripped the stem and the thing off the teabag.

SPEAKER_03 10:58

Oh, the dangly bit.

Influencers, Responsibility, And Grey Areas

SPEAKER_02 10:59

Yeah, the dangly, they rip off the dangly bit, and you think where it's going is they're gonna put tea wine in a mug and put the teabag on it, but they just like blatantly pour a Guinness and then stick a teabag thing off it. And you read the complaint and it's like, what sad person is complaining about this? Everyone's a big thing. But who's everyone? Public. Public. It's only public. So ABEC don't like go out and chase after nanna. No, that people are sick. All complaints. So some people just sit there making it their business to complain. Sometimes complaints are totally worth it, but that was clearly a joke. Like they didn't even make it like it was just so people need to get live. I know, but the funniest thing is is when it's a really funny joke about Guinness, and it's clearly not even trying to hide that it's Guinness, right? And the panel puts this like real legal serious wording around it, and then the company has to respond. Sound serious. And their lawyers are responding, and they're it they're trying to explain why the joke is funny, and it is gold. It is the best entertainment. Everyone sign up to the ABEC quarterly report. But yeah, I'm with you. Elston's shaking his head. I'm just like Am I the only one that thinks that I think it's so funny.

SPEAKER_03 12:15

Or wait for your review. Okay. The way you spin, it's much more fun.

SPEAKER_02 12:20

Now, Meg, I've given you a glass of wine so you feel like you're in the pub. Quick rundown: this is the Mulbra Brute. So it's still Method Traditional. They're doing it in Marlborough. I think they've got like a few regions that they're doing that in. It's pretty good. Yeah, it is.

SPEAKER_03 12:39

It looks slightly cloudy to me.

SPEAKER_02 12:42

Does it?

SPEAKER_03 12:43

I don't know. Oh no, maybe it was the frost on the glass. It's it looks less clear now. Yeah, I was pleasantly surprised. I was a bit worried it was going to be Sauvignon Blanc. You were. It's super refreshing. There's some Lee's brioche character to it, lovely acidity. Yeah. Not champagne, but really just a lovely drink. And I really like seeing the champon noirs move outside their region. We know that they make great champagne. That's there's no question. Yeah. But there are also great sparkling wine regions in other parts of the world. Totally. And so it's nice that they're investing. Yeah, they recognize that and they invest in it. So well done and it's enjoyable. All right. This glass is as thick as a pub glass.

SPEAKER_02 13:29

All right, Meg, here's our first one. The brand is Curatif. So if you don't know, you know those margaritas in a can, the most common ones, that's kind of pink that you see. It's called Curatif. The ad is it's a keg of margarita, which by the way, I didn't know this existed. And I'm gonna go buy one immediately. The the subject line: 24 margaritas in a keg. 24 hours in a day. A coincidence? We think not. And then the rest of it is treat you and 23 of your closest friends to a world-class margarita. Now, the visual, the video that went with it, it just said pump to pour, perfect serve every time, and it has a single person pouring a single glass of margarita.

SPEAKER_03 14:13

It's like a hand washed pump pack.

SPEAKER_02 14:16

Meg, pub test. Do you think that's fair enough to post on social media?

SPEAKER_03 14:20

I think the 24 margaritas to a keg, 24 hours in a day, red flag. But then they ameliorate that by saying invite 23 of your friends, so that's 23 a standard drink or a margarita each. So I think it's completely fine.

SPEAKER_02 14:34

All right, so you think it passes. Austin, do you want to play? What do you think? Does it pass?

SPEAKER_01 14:38

I think it passes.

SPEAKER_02 14:40

Dismissed! The complaint was dismissed. Yeah. So um the the most interesting thing to this to me is they said that the imagery is the most influential part of social media.

SPEAKER_03 14:52

Oh wow, it's being shown to pour a single drink.

SPEAKER_02 14:54

It's being shown to pour a single drink. They think that the fact that it's clearly being shown between uh it's being shared between 24 people absolves them. And yeah, you're you're all good. Um isn't that funny that someone complained about that? Okay. This is a TikTok video of someone saying, I feel like staying in tonight. I don't have weekend plans. I need something to keep my mind occupied. She how old does she look, Meg?

SPEAKER_03 15:24

Ooh, she's a barely 20.

SPEAKER_02 15:27

Slight bill, tiny, very young, dressed like a gen Z.

Sparkling Tasting Break: Quick Notes

SPEAKER_03 15:33

Young, someone just out of high school who's almost finished their VCE. So clearly of legal drinking age, I would say. Just, but I wouldn't say she looks 25.

SPEAKER_02 15:42

So, what's the pub test? Do you think it was fair enough that they posted this?

SPEAKER_03 15:45

So she's holding a can that has what, one standard drink, I'm assuming, or something like that in it, and she's staying in. I reckon they just get her on the age thing rather than the actual content of what they're saying. Oh the imagery.

SPEAKER_02 16:00

But remember, this isn't, I don't want you to think, are they gonna catch her out? This is the pub test. What do you think? Is this fair enough to post or does this cross the line?

SPEAKER_03 16:07

Wouldn't worry me. I wouldn't, I wouldn't.

SPEAKER_02 16:09

All right. So the complaint was in fact about the fact that she said it's for hard fees under 25 years of age. Austin, you can't see the picture, so actually, that's probably not relevant. It was dismissed, you're correct. So here's the thing. I always thought models had to be over 25 years and look over 25 years, but she's 28. The model's 28, and the company gave her photo ID to prove it. And the code says, you know what? She's clearly over 18 years of age. She's clearly an adult. You guys are fine, play on.

SPEAKER_03 16:47

Yeah, she she I'd say she looks like she's over 18. Yeah. I mean, she doesn't look 28. She's a very good and that they do actually note her slight build, contributes to her youthful appearance because she is not she's not emaciated, like she's sporty thin. She is okay. So that was passed. Oh.

SPEAKER_02 17:08

All right. That's true, Austin. We've got a hot girl in a bikini holding a drink. Yep. It reads over her torso. The wellness girl's party trick. What do you think? What do you think the complaint is?

SPEAKER_03 17:25

Uh saying that alcohol makes you healthy.

SPEAKER_02 17:29

Yeah, so the complaint was uh that it presents alcohol as a wellness activity.

SPEAKER_03 17:35

Well, what's wellness? Is it illegally defined?

Pub Test Case 1: 24 Margaritas Keg

SPEAKER_02 17:38

Yeah, yeah, it's definitely in line with health.

SPEAKER_03 17:41

Okay.

SPEAKER_02 17:41

What do you think? Pop test?

SPEAKER_03 17:44

Uh yeah, I think that shouldn't pass. Uh just I don't think we should ever advocate for alcohol being good for your well-being.

SPEAKER_00 17:55

Austin? Yeah, even though it says like uh wellness sort of like cheek colored or or whatever it was, I still think it's just too closely associated with health.

SPEAKER_02 18:04

Yeah. Yeah, okay, so we are once again in line with our back. So I think we're proving here that our back isn't completely unreasonable. The pub test is it's passing the pub test. So yes, they upheld the complaint and they found that it is trying to say that this product delivers the benefit of wellness, and that's because it's only soda and vodka, so there's like less calories and no sugar and stuff.

SPEAKER_03 18:27

Yeah, and uh it's like those wines of Cameron Diaz. Yeah, because she prefaced all of that. You go back and listen to the episode, it was one of our very first. She prefaces that around it being better for you because it doesn't have funny agents and blah blah blah, and you know, misses the point completely. I'm sure they're absolute shit wines. What are they called again? Aveline? Avelyn?

SPEAKER_02 18:55

Something stupid like that.

SPEAKER_03 18:56

Like Mel came running into me when she saw him Oh, we've got to do this. Oh my god. Yeah, but I can barely see.

SPEAKER_02 19:03

Okay, it is hot people drinking booze appear to be like poolside, basically. What do you think?

SPEAKER_03 19:11

So they're drinking kippy. So there's an image of a guy holding a kippie in his left hand with his torso, very buff do.

SPEAKER_02 19:19

There is clearly one bottle per person, so it doesn't look like a is it a bottle or a can? Sorry, uh sorry, there's one can per person.

SPEAKER_03 19:26

And there's one where he's drinking next to the car, which is a problem.

SPEAKER_02 19:29

They don't look drunk. Uh everyone looks over 25.

SPEAKER_03 19:34

The car would pub test, I would it wouldn't worry me, but I reckon that they're gonna get them on drink driving or something.

SPEAKER_02 19:42

Alright. Any notes, Austin? Anything else? You're in line with that?

SPEAKER_00 19:47

I'm in line with it.

SPEAKER_02 19:48

Alright. The complaint was they all show people. Oh, and around water alcohol around water.

SPEAKER_03 19:54

And isn't aren't there ads on telly that most male drownings are associated with alcohol consumption? So you will between the ages of 18 and 40 or something? It's like it's a thing.

SPEAKER_02 20:09

It's a big fucking problem. And that is why, whenever Tom goes to Bucks Nights, I am like, I don't care what happens. Go to the strippers, look at titties, whatever. But don't you dare jump in a body of water if you're drunk. I know. Like, uh, it's my biggest thing. I'm like, can you just be safe?

Pub Test Case 2: Does She Look 25

SPEAKER_03 20:28

What was that show where the kid dies? And oh, one of those Harbin Cohen, Coben Harwen. Oh, terrible.

SPEAKER_02 20:37

Okay, so yeah, this is actually a really big thing, and it's for a good reason.

SPEAKER_03 20:40

I would have thought the car would more than the because you can barely see a point.

SPEAKER_02 20:43

Okay, so context, context matters in all of these. So you will still see ads where who does it? Who's the beer from Queensland 4X? Yeah. 4X, of course, is surrounded by beaches, but they get around it. You can drink by the beach if you were clothed. You're clearly looking like you're not about to go back in the water, and it's sunset, so it's like it shows the vision is showing the finished off a good day. Sundowner. Sundown, they're not going back in the water, and so that's okay. But in all these photos, they are actually half in a pool, and thus it was upheld, which I oh my god, I'm passionate about this one. I'm like, yeah, people shouldn't drink ice swimming and excessive drinking freaks me out.

SPEAKER_03 21:33

It says the alcohol marketing cannot show or directly imply the consumption of alcohol before or during any activity that, for safety reasons, requires a high degree of alertness or physical coordination, such as swimming. The Royal Life Saving Australia 2024 National Drowning Report found that 14% of drowning deaths that occurred in swimming pools had alcohol involved. Wow.

SPEAKER_02 21:55

And even so, think about like a lot of beverages are aimed at like tradies. And stuff, right? And so traders, you've got to be really careful. You can't imply that they're going back to work. You could it it it would be really bad territory to show anyone in high ears unless you were clearly showing that they're just think about all those people on all the foreigners on Christmas Day at Bondi?

SPEAKER_03 22:17

Yeah, like wool. Yeah, so someone's gonna have to work on Christmas Day to save those idiots who can't drown swim anyway because they don't learn to swim in the UK.

SPEAKER_02 22:27

But yeah, and it it's not record science, you should drink if you are going to do not just swimming, but drive any machinery, not just a car, a forklift, like anything like that. So anything that requires alertness or physical quadruple.

SPEAKER_03 22:41

I just didn't really see the pool thing, but yeah, okay. Yeah, fair. Oh, next one. Oh no. Okay.

Pub Test Case 3: Wellness Claims

SPEAKER_02 22:49

This one's my favorite. I I had the best day ever. When I opened this up, I started pissing myself laughing. I was like, what is happening? I wish we Austin, you're making a great face, but this is an audio media.

SPEAKER_01 23:02

Sorry.

SPEAKER_02 23:03

That's classy. Icky. Icky, yeah.

SPEAKER_01 23:07

No, I'm all in on it. I think it's fine.

SPEAKER_00 23:09

You love it?

SPEAKER_03 23:11

Okay, just just zip off. Just so people know, it has one, two, three, four images of a girl or girls holding a bottle of wine to the lips and sculling out of the bottle. One's lying on the beach, one's standing in a very sunny environment. One looks like she's got a glass in her hand and she's drinking out of the bottle in a club scene. And another one, there's all three of them. One's got a glass, one and two of them are drinking out of the bottle. Yeah, that's that doesn't pass the pub test. That is uh irresponsible.

SPEAKER_02 23:44

What are they even thinking? Like from a just marketing perspective, it looks so trashy drinking out of a bottle.

SPEAKER_01 23:52

Are these are these ads tailored to an Australian market? Or are these international companies? Nah, this is ABAC is more skipped off.

SPEAKER_02 24:01

These are Australian. Oh my god. Yeah. Okay, so what I will say for this one is sometimes smaller business, and we definitely know about this, Rob Donald, we had a few of these. Some people start their own kind of side hustles because they figure out that you can buy wine in bulk, get it bottled, and just put your own label on it and sell it. That's what these people are doing. They are sourcing wine and just putting their own label on it called Cheeky Wine Code. They've decided to build a brand around it. Oh, so they don't know. They probably don't know. So I'm being a bit mean by laughing at them. They probably are new to the wine industry too.

SPEAKER_03 24:38

Well, the thing is, if you're going to get involved in industry, you need to know what's going on.

SPEAKER_02 24:42

I like the idea of what they're doing. So I actually did give them the benefit of the doubt. I went on their website, and their whole thing is that some people like to drink well, but they don't want to be like snobby and pretentious and stuff. So But you don't. No, no. So they've gone about the wrong way, clearly, clearly.

SPEAKER_03 24:59

There's a there's an ocean between snobby and pretentious and drink holding a glass of wine in your hand and drinking out of the bottle. Like why she got the glass?

SPEAKER_02 25:07

We need more younger people drinking wine. So I I love that that's what they're doing, but you're gonna step too far, girls, and I back thought so as well. All right, quick fire round. Ha ha isn't this much? So, our quick fire round is does this appeal to miners? I'm gonna show Meg a series of photos. Meg, we won't go into in too much detail. Just explain the photo and whether you think it appeals to a minor. Go.

SPEAKER_03 25:35

Photo of a girl's face with it's it was a video. Snickers with alcohol tastes like cherry ripe and smells just like chocolate. Yeah.

SPEAKER_02 25:47

Appelled confectionary increases appeal to miners.

SPEAKER_03 25:50

Yep.

SPEAKER_02 25:51

Next one.

SPEAKER_03 25:52

Goat beer. Uh picture of a goat. Does it look like soft drink? Always up to something. So what is this? Always up to something. No, I don't think it appeals to minors.

SPEAKER_02 26:04

Oh, you are so in line with that back.

SPEAKER_03 26:06

Oh wow. It was dismissed. I did work with you.

SPEAKER_02 26:08

It was because of the goat. So you can't put cartoons. And so if someone submitted it being like, there's a cartoon. Kids like goats. And they were like, nah, it doesn't look like a cartoon fun goat.

Pub Test Case 4: Pools, Cars, And Risk

SPEAKER_03 26:19

It looks like blue at the end there, you'd be in trouble.

SPEAKER_02 26:23

And if you made the goat into something really cute and cartoony, maybe, but we all know goat beers, it just looks like a real goat, like a drawing.

SPEAKER_03 26:30

Yeah.

SPEAKER_02 26:31

Alright. And the cans don't have anything. Birthday celebration of a beer company.

SPEAKER_03 26:35

Yeah, it looks like a birthday cake.

SPEAKER_02 26:37

A kid's birthday cake?

SPEAKER_03 26:38

Yeah.

SPEAKER_02 26:39

Alright. So what we see is there's streamers, hundreds and thousands on a cake.

SPEAKER_03 26:45

There is actually a cake to the side, and then there's like three big of big beer cans or something with streamers all over it with the cake next to it and the very polka dotty kids wrapping paper background. Yeah, I think that appeals to minors.

SPEAKER_02 27:00

Uh held. They use decorations specific to children's parties. So if you've got a different kind of cake and a different thing, you could still make it look like a birthday without using hundreds and thousands.

SPEAKER_03 27:10

Hundreds and thousands, and that sort of polka dotty.

SPEAKER_02 27:12

Yes, not great. Okay, what about this one?

SPEAKER_03 27:16

Dolph loves an Aussie Christmas. So it's a picture of a Christmas tree. It looks like one of those IGA catalogue photos. Yep. So it's got$99 and there's some Coopers there, and is it just Coopers? Like a slab of Coopers and some glasses, and it says Brew Dolph loves an Aussie Christmas. Oh, Rudolph. No, I don't think that appeals to children.

SPEAKER_02 27:39

Dismissed. Adults like Christmas too, you ding-dong. Oh. That was not Aback. I said ding-dong. You said ding-dong. Who sees a Christmas tree and goes, You're appealing to my nerves? No, and for many years before I had children in between living at home and being an adult, I had a Christmas tree.

SPEAKER_03 27:56

Yeah, and the context is it's not very appealing at all.

SPEAKER_02 28:02

We're not here to realize the quality of the children. Alright, this is our last one. This is from a pub.

SPEAKER_03 28:12

Describe the image, Mac. So it's a cocktail glass with a um a chocolate-looking drink in it with a bit of foam at the top with Milo around the edge of the glass, like a margarita with a tin of Milo. Yeah, it's definitely appeals to miners.

SPEAKER_02 28:26

Do you think so? Milo! Tom's favourite drink is Milo. We like exclude we we go through so much Milo at home because Tom's obsessed with Milo. I thought that was crazy because lots of adults like Milo, but you are once again completely in line with Abak, who did their research and said that since it's released, it What is the drink? Oh, it's a martini, like a Milo martini. But they said that yeah, flavoured milk is consumed most among nine to 13-year-old uh children, and they're saying that it implies a smooth transition from well-known non-alcoholic product to an alcoholic beverage.

SPEAKER_03 29:03

Well, I'll give Tom my protein Milo. It's in my pantry. I don't know who bought it, but no one's drinking it. So I'll give it to you and you can give it to Tom. Alright, we'll love that.

SPEAKER_02 29:16

Okay, was that fun and educational? Did you have fun? I had fun.

SPEAKER_03 29:20

Did everyone you loved it? I learned something.

SPEAKER_02 29:22

Okay, do you think this was a good episode? Should we do it again? It shows me that my radar is correct. It's okay. Yeah, your radar was correct. And it shows us that ABEC isn't totally and I'm not approved, you know. No, you're not by any means. I don't think anyone will see. All right, that's all. We're gonna talk about wine actually again next week. Next week, oh, this will be fun. We have just got Thai food delivered, and we're gonna start talking about specific cuisines and what wine goes next. Goes best with what. So we've just ordered Thai food. I am going to give Meg a wine list that I've curated, and you are going to have to choose what to drink with that Thai food. We will see you next week. Enjoy your next glass of wine and drink well.

SPEAKER_03 30:06

I got it to start.