This week we’ve got an amazing show with Kevin Snow.
Kevin is an entrepreneur that helps companies improve their outbound sales and marketing processes. Kevin and I have a great conversation about the trap of wanting to say yes to everything which results in dilution of focus.
Kevin also shares the lifecycle of the sales process with insight into the most common mistake salespeople make, scaring off potential customers.
Book Links :
Get Different: Marketing That Can't Be Ignored! by Mike Michalowicz
Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
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