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Marketing Nuggets
Your marketing mentor & biggest cheerleader, helping you navigate all of the channels and tactics and strategies it takes to level up your marketing to increase sales, leads and brand awareness. Giving you the tools and confidence to boss your marketing career.
Spilling everything from my 10+ years in marketing that I wish I'd known with real life marketing stories, secrets and lessons to help you. No matter where you are in your marketing journey, from graduate to directors this podcast is for everyone in the marketing community.
Marketing Nuggets
69: How to market to a target audience that's not like you
It's no secret, if you're marketing to an audience that are similar to you in demographics and psychographics then it's so much easier to come up with concepts, content and campaigns.
But, I've actually spent more of my career, marketing to people that are different to me and so along the way I've found 9 pieces of advice that help me to ensure I can create successful results, no matter who the 'hero' of my marketing is.
I recommend going back and listening to Episode 7: 'Don't be a lazy marketer! Here's what you need to know about your Target Audience' if you haven't already to help with more context around getting to know your audiences.
Looking for my marketing plan masterclass course?
Link: https://marketing-nuggets-school.teachable.com/