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Marketing Nuggets
Your marketing mentor & biggest cheerleader, here to share the real, messy, beautiful truth about what it takes to level up your marketing, productivity, and confidence. Whether you're drowning in B2B complexity, chasing B2C creativity, or staring at a to-do list that feels impossible, I'm spilling everything from my 12+ years that I wish I'd known.
We're talking award-winning campaigns that started as complete disasters, the late-night brainstorms that changed everything, and the systems that actually move the needle (plus the epic fails that taught me the most). Because here's what I know for sure: success doesn't happen in isolation. It's about building marketing strategies that work, creating unshakeable confidence for the big scary moments, and using productivity systems that achieve your marketing goals.
No matter where you are in your journey - from graduate to director - this podcast is for ambitious marketers ready to stop playing small and embrace the mess of figuring things out to have a successful and fulfilling marketing career.
Come for the stories. Stay for the strategies that actually work.
Episodes
116 episodes
118: 10 Ways to Feel More Confident as a Marketing Leader
In a surprise season finale, I wanted to leave you with some of the more longer terms ways to help you gain confidence as a marketing lead. It's something that everyone battles with - whether you're one year into your career, or ten. Especially...
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Season 5
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Episode 32
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32:26
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117: Event Planning 101: The Ultimate Checklist for Success
Planning a successful event requires meticulous preparation and attention to detail. In this episode, I dive deep into a comprehensive checklist that covers every aspect of event planning - from the initial planning stages all the way through t...
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Season 5
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Episode 31
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35:03
116: Fundamentals of Digital Marketing Sprinkled With My Insider Nuggets: Part 2: Affiliate, Email and Social Media
One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be o...
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Season 5
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Episode 30
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35:10
115: Fundamentals of Digital Marketing Sprinkled With My Insider Nuggets: Part 1: PPC, SEO & Programmatic
One my secret weapons to being a Head of Marketing is having a core understanding of all (well most!) marketing channels. And with Digital Marketing taking up the large majority of so many marketing plans nowadays AND with my tipping it to be o...
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Season 5
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Episode 29
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25:33
114: The Ambitious Marketer's Skill Stack: Focus on These 5 Areas to Level-Up Right Now
What are the skills that truly separate the best, future-ready marketers from the pack? In this insightful episode, I reveal the top 5 mission-critical skills ambitious marketing professionals need to laser focus on developing right now....
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Season 5
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Episode 28
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26:15
113: Crush Your Next Job Interview: My 10-Step Preparation Plan For Marketers
Whether you're interviewing for a new marketing role after over a decade of experience or vying for a career advancement, proper preparation is key to acing the interview process. In this episode, I'm breaking down my 10 best tips for marketing...
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Season 5
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Episode 27
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28:32
112: Career-Boosting Marketing Lessons from a Fast-Paced Scale Up
In the fast-paced world of marketing, especially in high-growth startups and scaleups, the ability to adapt quickly and think on your feet is crucial. Join me in this episode as we dive into the invaluable lessons learned from being a marketing...
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Season 5
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Episode 26
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25:26
111: AI Marketing Check-in: How I'm Saving Hours Every Week & Levelling Up Content, Plus What AI Tools I'm Trying Next
It's been over 7 months since I first experimented with AI marketing tools and did an episode on it -'85: Exploring AI for the first time in my marketi...
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Season 5
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Episode 25
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25:17
110: The 10 Things I'd Do Right Now If I Was Starting My Marketing Career Over
Whether you're just starting your marketing career or looking to accelerate your progress, this episode shares my top 10 tips for getting ahead faster.I've distilled key lessons from my own career journey into practical advice on how to ...
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Season 5
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Episode 24
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26:21
109: Assembling My Dream Team: Building a Marketing Department from Scratch
Forget fantasy football, we're drafting the ultimate marketing dream team in this episode. Another area of marketing that marketing leads are responsible for is building a team to hit your sales and brand goals and I've never done an epis...
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Season 5
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Episode 23
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26:36
108: 2024 Super Bowl Advert Review: Hits, Misses, and Lessons
The 2024 Super Bowl ads brought both hits and misses. Join me as I break down this year's most notable adverts and share my picks for standouts across 10 categories (made up by me, on Marketing Nuggets!)The Most on Trend (Pop Cultur...
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Season 5
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Episode 22
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33:41
107: From Junior to Leader: How I Compounded Skills to Become Head of Marketing
Join me for a story time episode as I recount my journey to becoming a marketing leader. It was a multi-faceted path, but compounding my skills at each career step was crucial to be able to create effective marketing strategies across B2B, B2C,...
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Season 5
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Episode 21
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32:29
106: Preparing for a Team Member Leaving: An Actionable Guide for Marketing Managers
Another element to being a marketing lead that I wasn't taught in marketing school... how to prepare for a team member leaving? Team turnover happens to every single manager at one point or another and I was never taught how to man...
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Season 5
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Episode 20
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21:27
105: Making Sense of Cookies: A Marketer’s Guide to Understanding First Party vs Third Party Cookies
Cookies are everywhere in marketing, but do you truly understand the differences between first and third party cookies and how they’re used? This episode is an introduction into the topic with basics that all marketers should know....
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Season 5
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Episode 19
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23:58
104: Level Up Your Marketing CV: Lessons Learned After a Decade Experience
We've all been there - scrambling to update your CV and then not knowing what to write, and how to stand out. So, after 10 years of creating and reviewing hundreds of marketing CVs, I'm sharing lessons learned and revealing my biggest mistake t...
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Season 5
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Episode 18
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23:21
103: Marketing Nuggets: Marketing Ins, Outs, and Intentions for 2024
It's a new year and time for reflections and goal setting! In this episode, I'm sharing the marketing trends to embrace and avoid in 2024, along with my own personal intentions!Get the insider scoop on the hot marketing strategies I thin...
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Season 5
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Episode 17
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37:40
102: Setting Up For Q1 Marketing Success: My Pre-Holiday Master Checklist
Now is the perfect time for marketers to gear up for a successful Q1. Join me as I detail my complete pre-holiday checklist to set your marketing up right, including key steps like budgeting properly, finalizing resources, mapping content, and ...
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Season 5
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Episode 16
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26:18
101: Standout Marketing From 2023: My Favourite Campaigns & Key Takeaways
2023 delivered no shortage of innovative, attention-grabbing marketing campaigns. In this episode, I'm highlighting my favourite standout moments and what we can learn to take into our 2024 plans.Get ready to hear my top picks across cat...
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Season 5
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Episode 15
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27:40
100: I Accidently Went Viral: Here's The Story, Results & What I've Learnt
When this happened a couple of weeks back, of course I thought - well I have to share the story here on Marketing Nuggets! So I'm taking you behind the scenes on the build up, the content itself, the reasoning behind it and ALLLLLLL the metrics...
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Season 5
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Episode 14
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27:30
99: My 8-Step Results-Driven Formula To Create 2024 Marketing Plans
It's time to look ahead and plan for marketing success in 2024! In this episode, I reveal my strategic 8-step system for creating a results-driven marketing plan, broken into bite-sized, easy-to-digest pieces.You'll get my proven step-by...
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Season 5
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Episode 13
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36:02
98: Breaking Down 2024 Marketing Trends: Worth the Buzz or Not? My Thoughts
2024 marketing trend predictions are coming in hot, but which ones should you actually pay attention to? In this episode, I review the most hyped trends for 2024 and give my unfiltered take on which are substantive and which are easier said tha...
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Season 5
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Episode 12
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36:02
97: Flip Reverse: Emma Gets Interviewed on Marketing Tactics For Small Businesses
No, you haven't tuned into the wrong podcast! I was interviewed for the Beginners SEO Podcast (an awesome asset for anyone wanting to DIY their SEO!) and it ...
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Season 5
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Episode 11
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46:56
96: Keep Your Marketing Plan Relevant All Year: How to Maximise Value & Stay Organised
You crafted an amazing marketing plan, but don’t let it disappear into the depths of your hard drive. A static plan does your marketing no good. In this episode, I’m sharing over 10 ways I nurture my marketing plan all year to keep it optimized...
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Season 5
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Episode 10
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26:42
95: Nail Your Internal Marketing Campaign Pitches: Craft a Clear & Confident Presentation
You've got a stellar marketing campaign, now it's time to pitch it internally. Presenting to leadership can be daunting, but it doesn't have to be!In this episode, I reveal my proven formula for delivering clear, concise, and confident m...
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Season 5
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Episode 9
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38:08
94: The Marketer's Guide to Specialties: Diving into B2B, B2C, Influencers, Organic Social and More...
Whether you're just starting your marketing career, in a rut, or just want to understand the pros and cons of working in different marketing specialisms, then this podcast is for you. I'm talking about the most popular areas and things I wish I...
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Season 5
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Episode 8
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33:27